Mobile Toggle

The Father Factor


NFI's 'Fatherhood Commercial of the Year': And the Winner is...

Each year, we let you pick the "Fatherhood Commercial of the Year". While it's important to point out when culture & media are doing damage to fatherhood through bad depictions of fathers, it is even more important to shine a light on the brands who “get it.” 
The following five commercials represent what is “right” about how the culture & the media can build up fatherhood and help us in our work to ensure every child has a 24/7 Dad™. 

You voted for your favorite video from the following brands (keep reading for winner!):

Dove Men Care > "Mission: Care"
Watch as John's family reunite just outside of his U.S. military base. John is one of 300 service men to travel home thanks to the Operation Homefront and Dove Men+Care's "Mission: Care" Campaign.

"Home Run" on DVD July 23!

"I spent a lifetime looking to replace the love I didn't get from my father." —Cory Brand

National Fatherhood Initiative (NFI) is proud to support the DVD release of Home Run on July 23.

6 Summer Reading Tips for You and Your Child

Summer is a great time to slow down and connect with your kids. Stop laughing, I'm serious! You can slow down! Whether it's a vacation or evenings at home, Summer is a great time to connect with your child through reading.

'Despicable' Daddy-Daughter Trip at Universal Orlando: Minion Mayhem & VIP Experience

A three-day weekend that involves flying with your six-year-old daughter to Universal Orlando for a special Despicable Me 2 and VIP Experience weekend is time well spent.

Dad Tips from "White House Down" Stars Jamie Foxx and Channing Tatum at DC Screening

White House Down reveals what a dad will do to protect his daughter. While on a tour of the White House with his young daughter, a Capitol policeman must take action to save his daughter and protect the president.

'Despicable' Daddy-Daughter Trip at Universal Orlando: Despicable Me 2 Adventure

When Universal contacted me about flying my daughter and I to Florida, it took me seconds to respond in the affirmative. Once all was squared away and I knew we were flying to Florida, I had to tell my six-year-old daughter. But how much should I tell her?

Ever Wonder What The Sims™ has to Say about Marriage, Fatherhood & Children?

The following is a post from Christopher A. Brown, Executive Vice President of National Fatherhood Initiative (NFI). Interested in blogging for us? Email here.

If you’re a regular reader of this blog—heck, if you know anything about NFI—you know that we’re not shy about sharing the research on the importance of marriage to responsible, involved, committed fatherhood. Just in case you aren’t aware of this compelling research, children raised in a home with their two biological, married parents do better, on average, on measures of physical, emotional, social, and financial well-being compared to children who grow up in single-parent homes. Moreover, marriage is the primary institution in all cultures that connects fathers to their children.

"Man of Steel" and Fatherhood

"You will give the people of earth an ideal to strive towards, they will race behind you, they will stumble, they will fall, but in time, they will join you in the sun. In time, you will help them accomplish wonders." —Jor-El

As a guy who grew up watching Christopher Reeve and Dean Cain fly through the air as Superman, I was excited to see the new Man of Steel that was released Friday.

Fans of Superman will love the film. The film has been ridiculed for the seemingly extra 45 minutes of excess explosions — of which I can't disagree. But all in all, the film is better than any previous Superman and places the franchise firmly in same line with other great superhero films of the last few years.

NFI and Life of Dad Present Fatherhood Movie of the Year Award™

"The Fatherhood Movie of the Year Award is given each year to the film that “best communicates the importance of involved, responsible, and committed fatherhood in children’s lives."

Los Angeles, CA (PRWEB) May 31, 2013—At a ceremony yesterday at Ulysses S. Grant High School, National Fatherhood Initiative (NFI) and Life of Dad (LOD) presented the 2012 Fatherhood Movie of the Year Award™ to director Andy Fickman for his work on Parental Guidance.

What Kind of Dad Are You?

“He does not need a commanding officer; he needs a father.” —Faia Raige, Wife of Cypher Raige, Mom of Kitai Raige in the new film, After Earth.

At NFI, we often talk about discipline. It comes with the territory. It’s worth pointing out that “discipline” comes from the Latin word discipulus meaning “to teach; to guide.” Dads often mistake “discipline” for “punishment”, which means to “penalize” for doing something wrong. In the new film After Earth, we get a glimpse of what happens when a dad must learn how to connect with his son.

New Father-Son Adventure: "After Earth" Opens May 31

"Danger is real. Fear is a choice." —Cyper Raige (Will Smith), father in After Earth

National Fatherhood Initiative (NFI) is proud to support the upcoming father-son adventure, After Earth, opening May 31. 

A crash landing leaves teenager Kitai Raige (Jaden Smith) and his legendary father Cypher (Will Smith) stranded on Earth, 1,000 years after cataclysmic events forced humanity’s escape. With Cypher critically injured, Kitai must embark on a perilous journey to signal for help.

Mayweather Calls Guerrero "A True Warrior" After Fight

This past Saturday night, Robert "The Ghost" Guerrero entered the ring with Floyd "Money" Mayweather, Jr who then stood undefeated at 43-0. After the fight, Mayweather stands undefeated at 44-0.

Robert Guerrero: Husband. Father. Fighter.

Robert "The Ghost" Guerrero fights Floyd "Money" Mayweather, Jr on Saturday, May 4 at 9pm ET. Mayweather is undefeated at 43-0.  

You may be wondering why NFI is talking so much about this fight. The reason we're so interested in this fight is because everything we know of Robert Guerrero points to him being a great example of an involved, responsible and committed husband and father. We dads and husbands can learn a lot by watching and listening to him, so we are encouraging everyone to watch the fight if they can. Here's why...

You Can Win $200+ Prize Pack for "Mayweather VS Guerrero"!

National Fatherhood Initiative (NFI) is excited to partner and promote the upcoming boxing match, Mayweather vs Guerreroon Saturday May 4 at 9pm ET.

The Possibility of Freedom

At NFI, we like to say dads should be "involved, responsible and committed." In the new movie Home Run, we see what happens when someone isn't "involved, responisble or committed."

The Father Factor Blog > Everything You Need to Serve Fathers.

Search Our Blog


Free eBook > 5 Questions Every 24/7 Dad Asks

This eBook helps you answer the five important questions around being a great dad.

download ebook