Mobile Toggle
btn-shop-fathersourcehomepage-btnbrn-free-resources
rsstwfbenews

The Father Factor:
Fatherhood Matters

subpage-image

Good Dads and Bad Dads in TV Ads

My wife hates watching TV with me because whenever I see a commercial depicting fathers in a negative light, I go off on the same rant. So, she hears this rant almost nightly.

Throwback Thursday—Tony Dungy Receives Fatherhood Award

Today, you probably know Tony Dungy as the anaylst on NBC's "Football Night in America". But Dungy retired as head coach of the Indianapolis Colts after making the playoffs in each of his last 10 seasons (7 with Indianapolis; 3 with Tampa Bay). With his win of Super Bowl XLI, he became the first African-American coach to win a Super Bowl as the Colts defeated the Chicago Bears. 

NFI Honors Mayor Bloomberg With Fatherhood Award™

National Fatherhood Initiative (NFI) recently recognized New York City Mayor Michael Bloomberg with a Fatherhood Award™ in a ceremony at LaGuardia Community College.


Mayor Bloomberg was honored for his leadership in launching two initiatives to strengthen fatherhood and families in the city: the Young Men’s Initiative and NYC Dads, New York’s first city-wide effort to engage fathers and help them to connect with their children.

Mayor Bloomberg, a father of two daughters, has consistently demonstrated, through his administration’s policies and practices, a deep understanding of how father involvement not only helps children, but strengthens the entire city.

NFI's Military Fatherhood Award Finalists Featured on HLN Morning Express with Robin Meade

HLN’s Morning Express with Robin Meade (@Morn_eXpress) featured National Fatherhood Initiative’s Military Fatherhood Award Finalists on the show this morning.

NFI Military Fatherhood Award Finalists To Be Featured on HLN

Tomorrow morning HLN's Morning Express with Robin Meade will feature NFI's three Military Fatherhood Award finalists. The videos are scheduled to air during the hours of:

6am ET – 1st Lieutenant William Edwards, U.S. Army
7am ET – Lieutenant Dennis Kelly, U.S. Navy 
8am ET – Senior Airman Jonathan Jackson, U.S. Air Force

Tune in tomorrow to see each finalist and then visit National Fatherhood Initiative's Facebook page to vote for your favorite.

Guest Post: And the Winner of the 2011 Fatherhood Award is...

Shawn Bean is the executive editor of Parenting and author of the new fatherhood manual Show Dad How. He lives with his wife and two young sons in Florida. Shawn learned about NFI's "View and Vote" contest to select the next winner of our Fatherhood Award™ and wrote on his blog Pop Culture about why he thinks this is a great idea. (Read Shawn's original post here).

In one of my previous posts, I take issue with the current state of dadvertising. Where to even begin? For starters, moms get all the good gigs (Hey Proctor & Gamble, you think only moms use the Swiffer? I Swiff! I Swiff like a motherswiffer!) There are as many redheaded English princes as there are cool modern dads selling product these days. Dads are losing pitchman gigs to cavemen and lizards. The two most prominent males in advertising are Mr. Clean and the Brawny paper towel guy. If those dudes have kids, they certainly never let them on the label. And what would two childless guys know about using cleaning products?

So I was seriously happy to see that the National Fatherhood Initiative has nominated three companies for its 2011 Fatherhood Award™, companies that have created TV commercials that present Dad as the kind of guy we aspire to be: easy-going, funny, someone a kid can look up to.

Voting for the 2011 Fatherhood Award™ ends this Sunday, November 6th. To cast your vote, click here.

Vote today for your favorite Father-Friendly TV Ad: Chevrolet, Oreo, or Volkswagen?

Regular readers of our blog know that we occasionally honor individuals, corporations, and organizations with our Fatherhood Award™ for their work to strengthen involved, responsible, and committed fatherhood. (Click here to learn more about our Fatherhood Award™ and see a list of recent and past honorees.)

We need YOU to help us choose the next recipient of our Fatherhood Award™. We selected three wonderful television commercials by Chevrolet, Oreo, and Volkswagen that portray fathers interacting with their children in heart-warming ways. A special page on our Facebook allows people to view the commercials and vote for their favorite. The ad that receives the most votes by November 6 will receive a Fatherhood Award™ from National Fatherhood Initiative.

Would you take 2 minutes to click on
this link, watch the three commercials, and vote for the one you think is most deserving of a Fatherhood Award™? Vote every day between now and November 6 - and tell your friends and colleagues to vote too!

We guarantee that these short videos will bring a smile to your face. In a time TV typically portrays dads as dumb, disaffected, or dangerous, it's really encouraging to see corporate brands depicting fathers in positive ways in their advertising. We want to see more of these types of ads and that's why we're doing this contest on Facebook. Take a look and vote - no matter whether you vote for Chevrolet, Oreo, or Volkswagen, you're casting a vote for a brand that recognizes the importance of dads!

Vote today!

NFI honors Sherwood Pictures with a Fatherhood Award for movie "Courageous"

Today NFI's president Roland C. Warren is in Atlanta to present a Fatherhood Award to Sherwood Pictures for the film Courageous, being released in theaters on September 30. We are excited about the incredible message this film has for fathers and plan to discuss themes and highlights from the movie in the next few weeks here on The Father Factor blog, on our Facebook page, Twitter, and in our weekly Dad Email. Stay tuned to learn more!



In the meantime...

  • Read the Press Release about why NFI is honoring Sherwood Pictures with a Fatherhood Award for Courageous here

  • Watch the Trailer for Courageous here
  • Watch Roland talking about the impact of Courageous here
  • Order tickets to see Courageous in theaters, opening on September 30, here

As Roland said, “It’s rare that a movie has the potential to become a movement. But from the moment we saw Courageous, we knew it had the power not only to entertain but to transform the lives of fathers.” Congratulations to Sherwood Pictures, not only for receiving a Fatherhood Award today, but more importantly for their work to inspire men to be the courageous fathers their children need them to be.

Google Chrome Hits a Home Run with "Dear Sophie"

“In our 17 years of tracking cultural statements about the importance of fatherhood, the “Dear Sophie” film stands out as one of the most positive messages we have ever found." -- NFI president, Roland C. Warren on Google Chrome's Fatherhood Award™-winning film.



If you haven't yet seen "Dear Sophie," Google's short film about its Chrome browser, then watch it now:







As you can see, this was a no-brainer for us in deciding to honor Google with a Fatherhood Award™ for this powerful message about what good dads do.



One of the reasons it is so powerful is that rather than taking the usual tack with technology -- that it is a distraction that only geeks are interested in -- it shows instead how dads, who love technology, can use it to be better fathers. (Kinda sounds like our Tech Savvy Daddy campaign...)



Do you see yourself as the dad in "Dear Sophie"? Tell us about how you use technology to be a better dad.







This ain't about fishing

If you listen to your local country music radio station, you may have heard Trace Adkin’s new song “Just Fishin’.” If you haven’t heard it, you should… it’ll pull at your heart strings, even if you’re not a fan of country music.



This song resonates in a personal way with NFI’s Senior Director of Events and Logistics, Elaine Barber, because fishing with her dad is one of her favorite memories of childhood. Looking back now as an adult, she appreciates the significance of those moments together – as Trace Adkins says, it’s not just about fishing.

When I was 5 or 6, my Nana and Poppi had a motor home and we always used to go camping with them. I had a Snoopy fishing pole that my Poppi had gotten me and I always loved to fish with my dad when we were camping (which is funny because I don't even eat fish!) One time when we were camping, we forgot my Snoopy pole. I was so disappointed, but my dad made me a homemade fishing pole out of a stick, fishing wire, and hook -- with no reel! We used dough balls for bait and I caught more fish with that pole than ever before. We called it my Robinson-Crusoe fishing pole and my mom has it in her basement still 30 years later!

Flash forward 20+ years and in 2002, NFI awarded The Recreational Boating and Fishing Foundation (RBFF) a Fatherhood Award for a public awareness campaign they did titled "Take Me Fishing." One poster showed a picture of a little girl and her dad in a red fishing boat with the line, "Take me fishing because my wedding will be sooner than you think." I asked RBFF to provide me a copy of the poster which proudly hangs in my parent's house -- a reminder of all those wonderful times spent fishing -- just me and my dad.

NFI honors Dwyane Wade with Fatherhood Award

The result of the NBA Championship Finals on Sunday may not have been what Dwyane Wade and his Miami Heat teammates had hoped for, but Dwyane Wade knows that there are more important things in life than championship rings – his two sons.

Dwyane Wade recently gained full custody of his young sons, Zaire and Zion. Despite the time constraints of being a professional athlete, Wade’s number one priority is being involved in his sons’ lives. It’s for his commitment to his sons that NFI is recognizing Dwyane Wade with a Fatherhood Award. (Click here to read the press release.)

In response to receiving the Fatherhood Award, Wade said, "I am so thrilled to be given this award, especially because it is in recognition of the most important thing in my life, my kids. Nothing in the world compares to the happiness that they bring me each and every day. I know that my biggest responsibility is to be there for them 100% and to demonstrate to other fathers that it is possible to be a strong male figure in your children's lives regardless of what else is going on in your life."

Congratulations to Dwyane Wade! Thanks for being a great role model of an involved, responsible, and committed father!

Update (9/16/11): On August 25th, at his Wade's World Weekend basketball camp, Dwyane Wade was presented with his Fatherhood Award by NFI president Roland C. Warren (photo).

Guest Post: Be a Dad: Fatherhood is all about balance

This is a guest post by Jon Brancheau, Vice President, Nissan Marketing. Jon will accept a Fatherhood Award from National Fatherhood Initiative this Friday, recognizing Nissan for their father-friendly ad "Baby." (Click here to watch the ad). Jon is a father of three and shared his thoughts with us as part of NFI's Be A Dad campaign.

To Be a Dad is an awesome, incredible, and honored responsibility.

I’m the father of three kids… blessed with my two boys through adoption and my daughter shortly thereafter. My kids are 12, 15 and 17 now and in reflection of what I’ve learned, I would say that the key for me has simply been “balance.” Fatherhood is all about balance… just like the guy in our “Baby” ad.

A balanced obligation between the kids and the workplace is a good start. Prioritizing the time for my kids sporting events and recitals has proved important. I want to be visible for them at these events and will go out of my way to attend some during inconvenient business hours. Trust me, they get it and appreciate it. In the end, I try not to let my kids come up short on the “balance of work-life” scale.

Staying with the idea of balance… How about the simple balance between trying to teach your kids vs. listening to them? Listening has worked for me so far and the kids continue to teach me something new every single day.

Congrats to Military Fatherhood Award winner Chris Cady!

600 nominations. 3 finalists. 1 winner.

For the past few years, NFI has been recognizing military fathers for their commitment to the country and their families. This year, we gave America the opportunity to choose the recipient of this award. After narrowing 600 nominations down to three finalists - quite a difficult task! - we introduced three great military dads on our Facebook page. Thousands of people voted, and we are pleased to announce that Navy 1st Class Petty Officer Christopher Cady is NFI's 2011 Military Fatherhood Award recipient! Congratulations Chris!

Watch the announcement of the winner on Sunday's Fox and Friends show:



The 2011 Military Fatherhood Award will be presented to LS1 Cady on his base in June, along with sponsor prizes and other surprises. The winner's and two finalists' bases will also receive Fatherhood Resource Centers filled with NFI's educational materials for dads!

You can learn more about LS1 Cady and his son Joshua, who was born with Cytomegalovirus, by reading his nomination.

Rodney Peete's Fatherhood Award

NFI recently gave a Fatherhood Award™ to former NFL quarterback, Rodney Peete. Peete's new book, Not My Boy!, is an honest, heart-wrenching look at the struggles that Peete faced when he learned his son has autism.

Peete, like any dad, had dreams that his son would follow in his footsteps, which in this case meant becoming a star athlete. When that dream was shattered, Peete had to create new dreams for his son. However, through his struggle, he learned that the support system for parents of children with special needs is build mainly by and for moms. He felt he was going through this battle alone.

But Peete worked with his wife, Holly Robinson Peete, to learn how to deal with their son's situation as a family.

Peete's Fatherhood Award™ was announced on The Mo'Nique Show the day after Father's Day. Watch the video to see how Peete talks about his struggles and what NFI's award meant to him:

Search Our Blog

Fatherhood Matters Blog Sign Up

Topics