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Why Peanut Butter Cheerios #HowToDad Wins at Cereal and Fatherhood

My daughters love Cheerios. I've had those little circles in my bed and in my shoes for years now. Today, I'm in love with a new Cheerios, Peanut Butter Cheerios, and I haven't even tasted it yet. Here's why...

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General Mills Canada has managed to connect with a dad's desire to engage with his child in a fun way without degrading dads in their new campaign #HowToDad. The new commercial on YouTube reveals exactly what we at NFI hope other brands will do...show a dad as a fully functioning and capable parent...without degrading anyone in the family.

This campaign is more than a fun commercial; from the executive leadership of General Mills Canada on down to the creative folks behind the idea at Tribal Worldwide Toronto point out, “The Cereal category is traditionally more of a health-oriented “Mom” space – even though recent studies show that men do nearly half of the family’s grocery shopping, nothing in the Cereal aisle has ever truly spoken to Dads,” says Jason Doolan, director of marketing, General Mills. “We’ve set out to change that by celebrating what it means to be an awesome dad.”

The #HowToDad campaign was created by Tribal Worldwide Toronto and features a YouTube video showing dads parent differently. The video points to HowToDad.ca for more dad-content. “It just made sense to declare Peanut Butter Cheerios as ‘The Official Cereal of Dadhood,’ because like great dads, Peanut Butter Cheerios lie somewhere in the intersection of awesome and responsible,” says Josh Stein, creative director, Tribal Worldwide Toronto. “Dads are awesome and it’s awesome to be a dad." The campaign mentions that today, dads play a significant role in raising children, and celebrate their contribution. We are presenting General Mills Canada and Tribal Worldwide our NFI Fatherhood Award later this week. Stay tuned to #howtodad on social for more details.

The new commercial opens with the dad asking, "Why should you be proud to be a dad?" He answers his own question, "You know why...because our kids think we're awesome!" What continues is pure genius in its simplest form. The commercial follows dad as he walks through the house and back-yard explaining how awesome dads are...like Peanut Butter Cheerios! Watch the full commercial here.


At NFI, we know more and more dads like you are experiencing the satisfaction and reward of taking a more active role your child's life...and us dads should be celebrated. I love this commercial for its real portrayal of a dad and family. Tribal didn't pick the dumb dad or the passive dad routine to be "funny".

Much like our 10 Ways to Be a Better Dad, the commercial shows the simple ways dads are awesome. The commercial is a reminder that what us dads do impacts our relationship with our child. Watch the commercial and you'll see why the campaign is awesome. In short, it's because it shows how awesome dads are. Being an awesome dad takes at least these 10 things, maybe more:

Screen_Shot_2014-09-22_at_1.47.41_PM1) An Awesome Dad Respects His Child's Mother

Watch closely as the dad in this commercial grabs coffee and passes it to his wife. He says, "Hot stuff coming through...the wife and the coffee." One of the best things you can do for your child is to love and respect mom.

If you're a single dad, my guess is that respecting your child's mother is still a good idea. We've said it before but it's worth repeating: When a child sees parents respecting each other, he or she is more likely to feel accepted and respected. We've written plenty on protecting your marriage. 

tumblr_n8vec3mUco1tf2ynwo1_r1_5002) An Awesome Dad Spends Time with His Child 

How a dad spends his time tells his child what's important to him. If you're "always" busy, your child will feel neglected. Say, "I love you" all you want, but your child will not feel loved. Loving your child means sacrificing other things, but it is essential to spend time with your child. It also means doing things out of your comfort zone. It means doing things that you aren't super-interested in—but you'll get interested—because your child is. 

Kids grow up quickly; missed opportunities are exactly that—missed. Beyond these 7 Ways to Connect with Your Kids, understand like Cheerios says, "An Awesome Dad 'Never Says No to Dress Up'" and "An Awesome Dad Builds the Best Forts."

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3) An Awesome Dad Listens First, Talks Second

In some cases, the only time a dad talks to his child is when he or she gets in trouble. Take time and listen to your child's ideas and problems. Listening helps them feel respected and understood. Begin listening and talking with your child when he or she is young so when difficult subjects arise, they will be easier to handle as they get older. Or, just tell hilarious jokes...because that's what awesome dad does!

Say hello to my pillow friend. Raise a bowl of new Peanut Butter Cheerios to dadhood!4) An Awesome Dad Disciplines With Love

All children need guidance and discipline, not as punishment, but to set reasonable limits. Remind your child of the consequences of his or her actions and provide meaningful rewards for desirable behavior. 

A dad who disciplines in a calm and fair manner shows he loves his child. Get our 8 Things to Know About Disciplining Your Child. Said another way: An awesome dad knows how and when to discipline. "Because being awesome isn't about breaking rules—it's about making them."

Capes were made for dads. So raise a bowl of new Peanut Butter Cheerios to dadhood.5) An Awesome Dad is A Role Model

A dad is a role model to his child, whether he realizes it or not. A girl who spends time with a loving father grows up knowing she deserves to be treated with respect by boys, and what to look for in a husband. A dad can teach his son what is important in life by demonstrating honesty, humility, and responsibility. Here's a great example of a role-model dad in case you need one. 

Dads teach the fun stuff. So raise a bowl of new Peanut Butter Cheerios to dadhood!6) An Awesome Dad is a Teacher

Too often we think teaching is something others do at a school building. But a father who teaches his child about right and wrong, and encourages his child, will see his child make good choices. An involved dad uses everyday examples to help his child learn the basic lessons of life. Consider the vital knowledge you, and you only, possess with regard to music and classic movies. Consider how a dad can teach about fashion from this commercial: the awesome dad understands the Difference Between a Boy and a Man (see dad in commercial say to his son as he tilts his cap, "Suggestion...that's a Boy...that's a Man...")

Dads are full of wisdom. Let’s raise a bowl of new Peanut Butter Cheerios to dadhood!7) An Awesome Dad Eats With His Family

Sharing a meal together can be an important part of healthy family life. In addition to giving structure to a busy day, it gives your child the chance to talk about what his or she is doing and wants to do. It is also a good time for dad to listen. Most importantly, it is a time for families to be together each day. 

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8) An Awesome Dad Reads To His Child

In a world where television and technology dominates, it is important that dad reads to his child. Read to your child when he or she is young. Instilling in your child a love for reading is one of the best ways to ensure he or she will have a lifetime of growth. We wrote a little something called 6 Tips on How to Show Your Child Reading is Awesome. Let's be honest, it's helpful. In other words, as dads, we "blow their minds." 

Dads never lose. Let’s raise a bowl of new Peanut Butter Cheerios to dadhood.

9) An Awesome Dad Shows Affection

Your child needs the security that comes from knowing he or she is wanted, accepted, and loved. Dad, get comfortable hugging your children. Showing affection every day is the best way to let your child know he or she is loved. Remember as the commercial points out, "They (kids) look at us the same way they do superhero's...up...because we're taller."

Balance: it’s what dads do best. Raise a bowl of new Peanut Butter Cheerios to dads!10) An Awesome Dad Realizes A Father's Job Is Never Done

Even after your child is grown and ready to leave home, he or she will still look to you for wisdom and advice. Whether it's continued schooling, a new job or a wedding, you continue to play an essential part in the life of your child as he or she grows. Work hard. Dad hard. You can submit for #HowToDad here.

What's the one thing on this list you find the most rewarding?

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What's Missing in the Adrian Peterson Story?

This post originally appeared on The Huffington Post.

What in the world was Adrian Peterson thinking when he took a switch -- specifically, a tree branch -- to his 4-year-old son? He wasn't thinking, and that's part of his problem. But there's more to this horrible situation than meets the eye.

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I decided to wait nearly a week after this story broke to write this piece because I've learned that these stories are like the proverbial layers of the onion. We learn more and more as the layers peel away over the days, weeks and, sometimes, months after such a story becomes public. This story still has some legs, especially as we wait to see how the legal system will judge Peterson's action. But as is typically the case, the court of public opinion is moving at light speed to render judgment on Peterson, no doubt fueled by the Ray Rice and Greg Hardy domestic-violence incidents, and the lack of appropriate NFL policies that address domestic and family violence perpetrated by its players.

Even though this story continues to unfold, I decided to write this piece now because of what's been absent from coverage of this story -- two vital reasons Peterson acted in such a stupid, harmful manner.

First, Peterson was and still is ill prepared for being a father. Let me be clear. I'm not talking about whether he loves or genuinely cares for his son. I'm also not saying he lacks any knowledge or skill in being a father. What he clearly lacks, however, is an adequate base of knowledge and skills required of a nurturing, loving father, particularly in the area of disciplining a child.

Second, Peterson lacks even a basic understanding of the difference between discipline and punishment. I'll unpack this second reason before I return to the first one.

The evidence for this lack of understanding first appeared in a statement issued by Peterson's attorney, Rusty Hardin, who said, "Adrian is a loving father who used his judgment as a parent to discipline his son. He used the same kind of discipline with his child that he experienced as a child growing up in east Texas."

The evidence mounted several days later when Peterson spoke for the first time about the abusive act and said:

"I never imagined being in a position where the world is judging my parenting skills or calling me a child abuser because of the discipline I administered to my son... I have to live with the fact that when I disciplined my son the way I was disciplined as a child, I caused an injury that I never intended or thought would happen. I know that many people disagree with the way I disciplined my child."

(Click here for the full text of Peterson's statement.)

Count me in with the crowd who disagrees as you notice how Peterson and Hardin harp on the notion that Peterson "disciplined" his child.

He did not discipline his child. He used a violent, fear-based, abusive form of punishment that was, tragically, used on him as a child.

That Peterson never questioned how he was punished as a child is also part of his problem.

Discipline, which originates from the Latin word "discipulus," means "to teach or guide." To punish means, no pun intended, to "penalize" someone for an offense through pain, loss, confinement, or even death. Taking a switch to a 4-year-old in today's world, or in the world of the recent or distant past, is simply a form of abusive, fear-based punishment meant to inflict pain. It in no way teaches or guides. Anyone who doesn't realize this kind of punishment can injure a child is not in his or her right mind.

Too many fathers, and parents in general, confuse discipline and punishment. They use the terms interchangeably. (Peterson and Hardin clearly fall into this camp.) They default to punishment because they either lack knowledge of effective ways to discipline their children or, if they know of alternatives; they take the easier, swifter path because, quite simply, discipline requires more work than punishment. Discipline requires skill in applying proven techniques. It also requires parents to be calm, patient, and nurturing before, during and after disciplining children, a quality some parents sorely lack. It also requires comfort with failure as parents learn how to effectively apply the techniques of child discipline and which ones work best with their children.

Moreover, when these parents punish -- and there are times when it is appropriate to punish children -- they use violent forms that are unnecessary and place their children at risk for injury, not to mention the damage these forms have on parent-child relationships. These parents lack the knowledge of effective, non-violent forms of punishment.

This specific lack of knowledge and skill in the discipline of children underscores a larger problem, particularly as it concerns fathers and our culture in general. Too many men become fathers without an inkling of how to be a good father. Our culture does a pitiful job of preparing men to be good fathers, and fathers know this. Several years ago, researchers from the University of Texas and Rutgers University conducted the most significant national study to date on fathers' attitudes on fathering. Only slightly more than half of the fathers surveyed "agreed," and less than a fourth "strongly agreed," that they felt adequately prepared for fatherhood when they first became fathers.

As this story continues to unfold, we must not only examine Peterson's culpability and the appropriateness of the actions taken by the NFL and the Vikings in punishing him. We must also examine the culpability of our society for its inadequate preparation of men to be fathers and lack of training for fathers in the knowledge and skills required to be involved, responsible, committed fathers. (National Fatherhood Initiative tried for years, with no success, to work with the NFL in providing fathering training and resources for its players.) While that latter examination doesn't absolve Peterson of his individual responsibility in abusing his child, it at least acknowledges that his action didn't occur in a vacuum. Fortunately, and encouragingly, the legal authorities and the citizens in east Texas who indicted him recognized his action for what it is. Let's hope Peterson will eventually do the same.

How were you disciplined and/or punished as a child? How does how you were raised help (or harm) your style of discipline as a parent today?

For fatherhood leaders, we're here to help you serve the dads you lead. You can subscribe to our ebook service; where we share "How to Discipline Your Child" along with other helpful topics for dads.

Like this post? Subscribe to The Father Factor Blog! This post originally appeared on The Huffington Post.

What Great Leaders Know That Others Don't

I never played high school football. My football career took place over a short span of four years, from the age of 9 to 12. Some call this peewee football; but not me. Peewee isn't accurate for what I learned about football, leadership, and life in those short years. As I watched When the Game Stands Tall, I was reminded of three things great leaders know that others don't.

Coach Lad knew what great leaders know. After winning 151 games in a roll, the film starts at the end of this great win streak. The Coach suffers a heart attack and the team loses game one of the following season. All seems lost for the "perfect" team. Oh, but no. Coach Lad knows what great leaders know. As he motivates his team about the importance of perfection, commitment, and accountability, we are reminded that playing football is about way more than just playing football. I found his lessons on leadership a helpful reminder of what it takes to be a good husband, dad, employee, and friend. 

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This movie and Coach Lad's example of leadership reminded me of three things great leaders know—in good times and in bad times—that others don't:

1) Great Leaders Know Leadership Starts in the Home

Leadership and fatherhood are one in the same. Watching as a husband and father, I was reminded when watching Coach Lad suffer a heart attack that try as I may, I can do everything necessary to be a great leader in my job and with friends, but if I neglect my home and family, all is pointless. 

Coach Lad's wife points to the fact that over the 151-game winning streak, Coach hasn't been around much for his own kids. We watch when Coach Lad suffers a heart attack, he breaks down and refers to himself as a "lousy husband and the worst dad." From the hospital bed, Coach Lad asks his wife, "what do I do now?" His wife responds caringly, “spend as much time with your family as you do with the team." We then walk with Coach Lad through his recovery and watch as he works to build a relationship with his son; who's now in his senior year of high school. This one lesson was clear: if you want to be great at something, be great at being around your family.

2) Great Leaders Know Leadership is about Commitment

At the start of the movie, the high school football players are in street clothes holding a meeting. Back when I practiced football, I don't recall having practices in street clothes talking like we were in a small group study. But Coach Lad had his athletes holding index cards and reading the other teammates goals aloud and verifying whether they completed their goals for the week. 

When it comes to commitment, we have to teach our children the importance of sticking to our word. When I was 9 years old, there were practices I didn't want to go to. I "just wanted to play" in the games and wear the jersey on Friday's. I hated it at the time, but I have learned after two decades to respect what my dad told me when he said, "you made your commitment they day you signed up to play; that means practice and all. You don't play on Saturday without practicing on Monday, Tuesday, and Thursday." Kind of sounds like Coach Lad now that I think about it!

"We’re not asking you to be perfect on every play,
what we are asking you and what you should be asking of
each other is to give a perfect effort from snap to whistle.” 

—Coach Lad


3) Great Leaders Know Leadership is about Serving Others: 

When you're a dad, you quickly realize that life isn't about you. Coach Lad makes clear to his team that, "Love means I’ll be there for you in good times and bad." Basically, Lad is saying, whether it's convenient for me or not, I'll be there for you. See the application here in marriage? fatherhood? work? life? The power of showing up is real. Great leaders understand that while they may not have all the answers, they'll show up and serve no matter what. Showing up is in the job description.

"Growing up is tough, it’s not easy, it ain’t about football or scoring touchdowns, it’s about helping you grow up so that when you so when you take your place out in the community, you can be depended on.” —Coach Lad


When I played peewee football, I didn’t realize how much I was learning about leadership and life. It takes vigilance to be a great leader. It takes being faithful with what you have. It takes showing up. It takes placing others before yourself. This film was a great reminder for me that I’m an example, for good or for ill, to my wife, daughters, co-workers and how I do on these three tests determines how good or bad of a leader I am. Look, being a dad is hard work; but it's worth it. Oh, and as Coach Lad would say, "Family isn't just blood relatives." Get your home right so you can help serve those outside of your home.

What to see the trailer for this film? Check out our When the Game Stands Tall? page for more details.

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Become a Double Duty Dad Today! 

In this film, we see Coach Lad is what we at NFI calll a "Double Duty Dad". He knows how to lead in the home and outside of it. With 24 million children growing up in America without their biological father in the home, you can make a much-needed difference in your home and outside your home in two ways:

1) to a fatherless child in your circle of influence or
2) mentoring another dad.

Your commitment to be a Double Duty Dad will change everything. Visit here to get our helpful eBook.

Never Forget, You are a Father!

Here’s something to put on your wall at work or your bathroom, where you will see it every day. A reminder of the important things in life, as a father. 

Most of us men are good people, but too many of us are not as adept at being good fathers. The difference lies in everyday life and our priorities. Some men are intentional about placing a career ahead of ‘Dadhood’. Many more of us do the same thing, but we do it subconsciously. When your children grow up, they will most likely think of you with love--but will they have your respect? We must occasionally stop, look, and listen to our children and our role as their father.

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Some Things to Ponder:

  • When you’ve been in the office for 60 hours this week, don’t forget you’re a father.
  • When your buddies want you to stop by after work for a drink, do it, maybe. But don’t forget you are a father. 
  • When you are watching the ballgame, and your child asks you a question, remember, you are a father.
  • When you are trying to catch up with maintaining your house, and your young son wants to ‘help’, don’t forget you are his father.
  • When your daughter asks you to take her to the mall, take her. But ask a lot of questions and place limitations first. Remember, you’re her father.
  • When your child needs a hug, or a smile, or a stare-down, remember, you’re their father.
  • When a dance recital is scheduled during the Master’s tournament, remember to record it. The Masters--not the dance recital! After all, you are a father.
  • When you don’t live with your children, at least live for your children. After all, you are their father and they need you.
  • Never forget to be around for the milestones. Is work really more important than the first day of school? Maybe so, around .1 percent of the time!
  • Never forget to discipline your kids when they need it. Be firm but do not yell or shake! 
  • Never forget to ask them how they are doing, at school, with friends, with their siblings, etc. Talk with them--not at them. 
  • Never forget to be respectful to their mother and to be a partner to her, especially for your kids’ needs. 
  • Never forget that neither you, nor your children are perfect. Be patient.
  • Never forget that they are not you. Let them be the person they are, but guide them as their father.

Many of these reminders are reminders your kids may want you to ignore, like disciplining or asking too many questions of them. They want you to ignore those actions for that moment, but they want you to be interested enough to be concerned for them and to mold them.

Understand that you don’t fail as a father if you don’t comply with these reminders 100 percent of the time. It’s the attitude you have as a dad, not 24/7 perfection. For instance, if it were the ninth inning of the World Series and my daughter asked me to do something with her, I would say, “Okay, but wait until this game is over.”  You can explain later why you asked her to wait, if necessary.

As long as you are aware that you are a father, never feel guilty about time to yourself! You need it! You deserve it! And you will definitely be a better father for it! Just carefully balance your children’s need with yours.

For a further look into your role as a dad, see my “Dads Self-Inspection Checklist”. It will help you to decide where and if you may need to improve your fatherly skills.

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image: iStockPhoto

 

 

In Theaters Next Friday 9/5: Seth Green, Ashley Judd & Ray Liotta Star in "The Identical"

What happens when your dad wants you to take up "his line of work" but you don't? The Identical is a redemptive movie about a young man, the son of a preacher, who rejects his father’s desire for him to join his work and instead try for a career as a rock singer. It's quirky, it's deep, did I mention it has Ray Liotta in it—and he's a southern preacher?

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About The Identical

In 1936, William and Helen Hemsley welcome identical twin boys into the harsh conditions of the Great Depression. When traveling evangelist Reece Wade reveals that he and his wife cannot have children, William feels prompting to give them one of the infant boys in hopes of that son obtaining a better life.

Despite their very different upbringings, the boys’ shared passion for music causes their lives to unknowingly intersect as they experience a powerful and mysterious connection often felt by twins. Drexel Hemsley becomes a rock and roll legend, while Ryan Wade struggles to find a balance between his love and vision for music and trying to please his adoptive father, Reverend Wade.

This film, spanning from the 1930’s through the 1970’s, is a captivating journey about the restoration and the reconciliation of a family broken apart by culture, devotion, creed and tradition.

As the adopted son, Ryan, struggles to pursue his dream and rise to stardom, he finds love, pain, success and failure, and ultimately uncovers a hidden family secret that reveals who he really is. It's a interesting story about a family restored, and a life discovered. 

This film stars Ray Liotta, Ashley Judd, Seth Green, and Joe Pantoliano alongside Blake Rayne. NFI will write more about his film in the coming days related to fatherhood lessons that you can use for yourself and for the dads around you.

Check Out The Trailer of The Identical!

Be reminded of just how vital a father's words are—for good or for ill—when it comes to finding your way in life and living on purpose. For more details, visit here

Follow The Identical:

Download "The Ultimate Guide to Connecting with your Child"! 

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This free eBook is designed to help you and your children become closer and more connected. Use it for yourself or to help other dads.

In this free eBook we share:

  • The best questions to ask your school-aged child to get him or her talking
  • Great questions you can ask your teenager
  • Questions you can ask yourself to be sure you're doing all you should to be a great dad

Use this eBook for ideas to help you and the dads around you connect in a meaningful way.

download ebook

Off to College: An Open Letter to My Son

Son,

Today is the DAY.  The day you have looked forward to ever since you first heard the word and the day that your mom and I have eyed with apprehension. The DAY that you go off to COLLEGE!

Did you know that according to Wikipedia in ancient Rome a collegium was a club or society, a group of people living together under a common set of rules? I point that out for two reasons. 

First, because it implies that college is more than a place of higher education…it is a place of shared experience with its own set of rules and behaviors. Secondly, that you should never, ever use Wikipedia as a source for anything over the next four years.

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With the wistfulness of a man who thinks this day has arrived way too soon, I would like to give you words of wisdom that will see you through the experience. But this day not only marks another significant step in your life, it is significant for me as well. While you become a bona fide college student, I become officially middle-aged.

So, I don’t have words of wisdom as much as I have things that stick in my craw...pet-peeves if you will. You have heard these from time to time your whole life, but I think each could apply to you and the college experience:

  1. Give it 110% - this cliché that is usually spouted by athletes when talking about their level of effort is impossible to reach. While many things can exceed 100% (the national debt is a good example), effort is not one of them. A person can only give all..not all plus 10%.I don’t have to really explain that to you, since you are a Math Major, but I do want to remind you not to put too much pressure on yourself. You are about to be challenged academically in a way beyond anything you have experienced. That is a good thing. Don’t get discouraged if you struggle at first. You will eventually get it. I have complete faith in your ability. Also, don’t over-extend yourself. There will be many things competing for your time and attention. Remember that you can only give 100% of your effort. So learn to say “no” and choose wisely how you spend your time.
  2. You can’t miss it – people often end a dissertation on directions with this phrase which is senseless, because you obviously CAN miss it, which is part of why you need directions in the first place. A college campus is a great place to experience brand new things beyond the classroom. So don’t miss out on those opportunities. Go to an opera. Sign up for intramural water polo. Volunteer at a soup kitchen. Eat some sushi. Look for ways (legal, sane ways that is) to expand your world and experience new things. Otherwise you might miss it.
  3. No-Brainer – this is a phrase folks add when talking about something they think is so obvious it requires no thought. I say, “who are they to tell us what we should consider?” You are about to be bombarded with many who might tempt you to disengage your brain and go with the flow. The values and morals you were raised with will be challenged in many subtle ways. You will have to make decisions on your own about a whole range of things. We trust that you will make wise ones. Ones that reflect who you are as a person. Don’t let anyone tell you not to think or what to think. Use your brain and decide for yourself. 

So, there you have it. Three pet-peeves from your middle-aged dad that you may or may not claim as your own. You are welcome to borrow them if you can use them…kinda like that electric razor we share. (which by the way I couldn’t find this morning…is that by chance packed with the rest of your stuff?)

Love,

Dad

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image: iStockPhoto 

Football, Family, and Fatherhood: Learn About When The Game Stands Tall

Inspired by a true story, When The Game Stands Tall shows the real-life De La Salle High School's incredible football winning streak and exactly what created the victories. This film is about football, but make no mistake about it, this film is about fatherhood. Let it inspire you to be a better leader for your home and for those around you.

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It's in theaters now, I'll write more about the leadership lessons from this film in an upcoming post. But first, you have to see the trailer! Coaches and parents who watch will be motivated by being reminded of the real reason you put in the time and effort to lead your children—in good times and bad.

“Winning a lot of football games is doable. Teaching kids there’s more to life? That’s hard.” —Coach Bob Ladouceur in the movie
When The Game Stands Tall

About When The Game Stands Tall

Inspired by the true story, When The Game Stands Tall brings to life the incredible winning streak of the De La Salle High School football team: 151 straight victories over 12 years. All along the way, as Coach Bob Ladouceur builds his seemingly invincible national powerhouse, he has emphasized purpose and significance rather than streaks and titles.

But when real-life adversity leaves the team reeling, the Spartans must decide if the sacrifice, commitment, and teamwork they have always trusted in can rebuild what is now disintegrating around them.

Get a Sneak Peek of When The Game Stands Tall

Check out these scenes from the new family film that show the real-life world of coaching, football, and leadership.

 

Endorsements

"WHEN THE GAME STANDS TALL has the best football action I have ever seen in a movie—and I have seen a lot of great football movies over the years! Coaches, players, parents, and fans are all going to stand up and cheer for this powerful film."
—Bobby Bowden, Retired Florida State head football coach

"When I saw WHEN THE GAME STANDS TALL, I thought of a great outline of what high school athletics should be. It shouldn’t be about the statistics, it shouldn’t be about the touchdowns—it should be about the team and the effort that a team puts forth together."
—Amani Toomer, Super Bowl champion and former De La Salle receiver

See more endorsements here.

Follow When The Game Stands Tall!

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Become a Double Duty Dad Today! 

In this film, we see Coach Lad is what we at NFI calll a "Double Duty Dad". With 24 million children growing up in America without their biological father in the home, you can make a difference:

1) to a fatherless child in your circle of influence or
2) mentor another dad.

Your commitment to be a Double Duty Dad will change everything. Visit here to get our helpful eBook.

Peanut Butter Cheerios #HowToDad is Spot-On Portrayal of Fathers

This article originally appeared in The Huffington Post. 

A little more than two months ago, I posted an article on the horrible portrayal of fathers in TV ads by Lowe's and LG. As I noted in that article, the Lowe's ad in particular was one of the worst I've seen in my nearly 15 years of work at National Fatherhood Initiative (NFI).

As fortune would have it, not soon after the release of those ads, General Mills Canada launched a web-based campaign for Peanut Butter Cheerios anchored by a series of ads that portray fathers in a completely different, positive light. Known as the #HowToDad campaign, it might be the best father-focused campaign for a consumer brand I've seen. The fact that General Mills Canada produced a series of ads within a broader web-based campaign is very important, but more on that later.

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The Lowe's ad is, unfortunately, all too common in its portrayal of a dad as an irresponsible, untrustworthy, incompetent adolescent whose children must be rescued by a responsible, trustworthy, competent mom. What makes this ad and the LG ad so insidious is couching the portrayal of the dads within humor because, these companies reason, the use of humor makes it perfectly fine to reinforce this notion of dads as poor parents, all in the name of selling products to moms. (As I pointed out in the article, this approach is disrespectful of moms as well.) Indeed, when NFI contacted Lowe's to voice our disapproval of their ad, Lowe's simply said they were sorry that we took the ad the wrong way, that their portrayal of the dad was all in fun and meant no harm, and that they had no intention of pulling the ad. Interestingly, we didn't ask them to pull the ad. Perhaps they were a bit defensive given their receipt of a petition signed by NFI and other organizations throughout the U.S. and Canada that called Lowe's out on the ad. (For details on the petition, see my previous article.)

At any rate, the #HowToDad campaign turns the tables by showing that dads are competent parents. The campaign transforms Peanut Butter Cheerios into the "Official Cereal of Dadhood." In doing so, General Mills Canada recognizes that the company doesn't have to denigrate dads to sell a product. This campaign reflects the growing influence of dads as moms' partners in raising children in all aspects of domestic life. Dads have taken on a steadily increasing share of the parenting load in recent decades. Dads spend more time than ever with their children generally, grocery and retail shopping for the family, and doing housework (e.g. cooking and cleaning). Dads are also more focused than ever on the desire to balance work and family. Indeed, they're often more conflicted than moms in this regard.

In addition to the overall portrayal of fathers, what I really appreciate is how General Mills Canada uses humor to portray fathers in a positive light -- a stark rebuke to the use of humor in ads like those of Lowe's and LG. I also appreciate that the campaign uses social media to share this positive portrayal across multiple channels used by people of all ages. The #HowToDad campaign is a comprehensive web-based campaign that, in addition to the ads, includes static images, infographics, and videos (e.g. of dads doing inspirational activities with their children) that visitors can share across multiple social media platforms.

It's this kind of campaign for a consumer brand that can make a difference in reinforcing the vital role played by dads. Because consumer brands are bellwethers of popular culture, they have a huge impact on cultural norms including those around parenting. That's why, in the coming weeks, NFI will present a National Fatherhood Initiative Fatherhood Award to General Mills Canada. It's vital that we recognize positive portrayals of dads wherever we see them and call out companies that do dads, moms and children a disservice. Join me in #HowToDad.

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This article originally appeared in The Huffington Post.

Why Parents Shouldn't Be Concerned About Their Children's Texting

This article was originally posted at The Huffington Post.

My 16-year-old is an outstanding writer. When she asks me to review something she's written, I'm always impressed at the excellence of her spelling, grammar, syntax, and creative word combinations. I rarely have corrections, and when I do they're typically minor.

teen_texting_dad_in_backgroundThe other day as we discussed an essay she'd written for a college-level communications course she's taking this summer, out of the blue she mentioned that her friends get mad at her for using proper grammar when she texts. She laughed as she shared an example in which a friend had a problem with her using a semicolon in a text. (Say what?) I could tell she actually gets a kick out of her friends' reactions and that those reactions don't bother her in the least.

That conversation reminded me of conversations I've had with my wife and friends about the potentially damaging effects of texting on children's literacy. My assumption had been that when children use incorrectly spelled words, poor grammar, change the way words look in print, and substitute symbols and images (e.g. emoticons) to communicate, it will have a negative effect on their spelling, grammar, and reading and writing skills. Logical, don't you think? But given everything I know about cognitive biases and the importance of using evidence to form opinions (see my recent post as an example), I wondered whether my assumption about the effects of texting might be wrong. After all, I couldn't think of any evidence to back up my assumption.

Sure enough, I was wrong. And oh, how wrong I was. A year-long British study published last month in the British Journal of Developmental Psychology examined, the effects of children's and young adults' grammatical "violations" in texting on spelling, grammar, and orthographic processing (the way words should look in print), the latter having a critical role in reading and writing fluency. The researchers used standardized test of spelling and grammar over the course of one year to measure the effects of texting.

The researchers recruited 243 participants and divided them among three groups: primary school (average age approximately 10), secondary school (average age approximately 13), and young adult (average age approximately 21). They found no negative effect of grammatical violations in texting on children's use of spelling, grammar, or orthographic processing. The only negative effect observed by the researchers was on young adults' use of poor word forms (e.g. "does you" instead of "do you"), but even for this age group, the effects of texting were not a cause for concern. This study adds to the body of evidence that has been building for the past five to seven years that texting does not harm children's literacy. Indeed, the British researchers cite no less than six such studies.

The picture that's emerging is one of texting as:

  • An insignificant factor in children's literacy. The most significant factors that influence children's literacy remain the quality of the literacy education children receive in school and at home. Parents should focus on how their children perform on tests of spelling, writing, reading, and comprehension as a true measure of their children's literacy.
  • A language with distinct rules for spelling, grammar, and syntax. Children learn this language just as they learn any other. As they gain fluency in this language, it doesn't harm their use of their native tongue. Texting is not unlike shorthand used by journalists. Like shorthand, texting allows for communication within strict constraints -- shorthand being useful within time constraints with texting being used within time and technological constraints. Ironically, some people refer to texting as "Internet shorthand."
  • Above all a social activity. As such, when children text they do so within a socially constructed world with its own norms for spelling, grammar, symbols, and images, a world that encourages individuality (e.g. children spell the same words differently than other children and even within their own sentences). Developmentally speaking, children use texting as a tool to express their emotions, feelings, and emerging sense of who they are as individuals. They test that expression with immediate feedback from one or many people (via group messaging, for example) and can make quick adjustments if necessary.

Now that I'm better informed about texting and its effect on literacy, I better understand why it hasn't had a negative effect on either of my girls' literacy. (My 19-year-old is majoring in journalism and is also an outstanding writer.) I'm even more amazed that my younger daughter insists on using proper spelling and grammar when she texts. I'm also a bit proud because I see that insistence as a form of "sticking it to the man."

At any rate, this evidence doesn't change my opinion that there is a lot not to like about texting. Children, including my own, can spend a ridiculous amount of time texting. They can also text at inappropriate times. I will always get miffed, for example, when my daughters text while we're eating dinner at a restaurant. I'll never understand why the first thing they do after waking up in the morning is, you guessed it, check their texts (and social media). I'm also bothered by the fact that texting leaves a permanent record, so I've often told my girls to be extra careful with the content and meaning of their texts. After all, I tell them, your texts can come back to haunt you. Nevertheless, I now have a better view of texting and stand, to some degree, corrected. Lol.

How often does your child text?

This article was originally posted at The Huffington Post.

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Have You Looked Under the Hood Lately?

Like cars, your family’s finances need regular maintenance. Get a free 5-point financial inspection today!

Mechanic or not, you probably know the basics of a car safety inspection: Lights and signals, tires and treads, brake system, fluid levels, electrical and safety components. Similarly, you probably know the basics of a financial inspection: 

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  1. Are you spending less than you earn?
  2. Are you saving for emergencies, retirement, and things you need or want?
  3. Are you buying only what you can afford today (and even trying to buy less than you think you can afford)?
  4. Are you paying down credit card debt if you have it and limiting or eliminating your use of debt to finance your lifestyle?
  5. Are you putting a plan in place to protect your loved ones if something happened to you or your spouse?

Unfortunately, we don’t often look under the hood for a good inspection. Like we talked about in a previous post, us dads are often careful about our family's safety; but, when it comes to our family's financial safety, we may fall short. It’s understandable…life is busy and it can feel overwhelming—especially if you’re not sure what exactly to look for!

For the same reason you take your car to a mechanic, brightpeak financial is offering a free financial check-up to all National Fatherhood Initiative readers.

It involves an online questionnaire you can complete on your own terms, plus a follow-up call from a trained financial guide to help you identify opportunities for improvement and an action plan to help you move forward.

Click here to get started! It feels good to get a plan in place and your family might just think you’re a financial genius, too! 

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brightpeak financial is a division of Thrivent Financial for Lutherans, a not-for-profit membership organization of Christians founded more than a century ago, which is based in Appleton, WI 54919-0001.

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How Safe is Your Family?

Life is full of unknowns - focus on what’s controllable.

As a dad, you worry about your family’s safety. That includes physical, spiritual, and emotional safety. But way too many dads unknowingly risk their family’s financial safety. The good news is, you can change that—and it’s simpler than you might think!

NFI-Safeguards_500x500_bpfOCHD073014.2(2)To get you started, brightpeak financial put together a free eBook, “How to Protect Your Family Financially.” Download it now.

The book contains important content, questions, and checklists to help make it easy.  

Consider four major categories of uncontrollable events. Realizing that these events happen and knowing how to plan for them can greatly reduce the hardship you and your family may experience if they were to happen. 

1) Unexpected Expenses include events like your car breaking down or a water heater needing to be replaced.  

2) Accident, illness, or injury that requires medical care or attention. One out of every 4 Americans in the workforce will experience an accident, illness or injury that leaves them unable to work for three months or more (Council for Disability Awareness, Disability Statistics, March 2013).

3) Job Loss. One out of every 2 people will experience job loss at some point during their working years, often through no fault of their own (Bureau of Labor Statistics, Occupational Outlook Projections, 2010-2020).

4) You or your spouse dying while children still depend on you, financially. The probability of death for men between the age of 35 and 65 is 18%. That’s 1 in 6. For women in the same age range its 11%, or 1 in 10. (Milliman, The Changing Face of Mortality Risk in the United States, 2007). 

Want to learn more? Download the free eBook now!  

brightpeak financial is a division of Thrivent Financial for Lutherans, a membership organization of Christians, created to help young families build financial strength so they may live life with confidence and generosity. Learn more about brightpeak financial hereThrivent Financial for Lutherans is located in Appleton, WI 54919-0001.

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How Much Do You Know About the Rights of Unmarried Dads?

If you've kept up with this blog, you know that more children than ever are being born to unmarried parents. We know this fact well at National Fatherhood Initiative as we field a number of calls every month from unmarried parents (dads and moms) looking for information on the rights of unmarried dads who often don't have custody (joint or sole) of their children.

how much do you know about the rights of unmarried dadsIf you work with fathers, I'll bet that many if not most of them fall into this category. Unfortunately, most unmarried, non-custodial dads don't know their rights when it comes to their children. That's why I was so pleased to learn about The Rights of Unmarried Fathers, a comprehensive listing of these fathers' rights in all 50 states available for free download from the Child Welfare Information Gateway.

This resource describes, for each state, the:

  • Legal definition of a father
  • Paternity registry
  • Alternate means to establish paternity
  • Required information to establish paternity

It also describes:

  • How to revoke a claim to paternity
  • How to access information on the paternity registry

Because some of the unmarried, non-custodial dads you serve might be involved in the child welfare system, I encourage you to pair this resource with Finding Your Way: Guides for Dads in Child Protection Cases, a series of free, downloadable guides for fathers (and that you can give to fathers) that help dads understand their rights and responsibilities, their role in and out of court, how to work with their lawyer, and more. Together, these resources will help you educate unmarried, non-custodial dads so they can be as involved, responsible, and committed as possible in the lives of their children.

How much do you know about the rights of unmarried dads? How much do the unmarried dads you serve know about their rights?

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image: iStockPhoto

 

The Best Dad Advice Around: Download Free eBook & Enter the iPad Air Giveaway

“It was not his words, it was the silence of his voice, the way he was and is always there, ready to help and be a super hero without saying a word.” – Kris

What was the best advice your dad ever gave you?

We learn a lot about life from our dads. Whether it’s how to communicate successfully in our marriages, how to be fathers ourselves, or just some good practical advice on career or finances, dads share with us a special kind of wisdom.

NFI-Giveaway-eBlast_bpfOCHD071714.1_500x500Last month, to celebrate Father’s Day, brightpeak financial launched a campaign to collect the Best Dad Advice from around the U.S.

They challenged moms, dads, sisters and brothers to share with us the best advice they’ve ever received from their dads. The results were inspiring. Hundreds of entries poured in with advice on love, faith, money, parenting and facing adversity.

The submissions were insightful, smart and even humorous, but above all, they were inspirational.

brightpeak then compiled the best entries into the Best Dad Advice eBook. 

CLICK HERE to download your free Best Dad Advice eBook and enter the iPad Air Giveaway!

Check out a few excerpts from the book, below:


CHARACTER & VIRTUE

“It is better to be kind than correct. I use this to relate and connect with my kids on a daily basis.” – Mark

“Don’t take anything for granted, not even a glass of water.” – Deana

"Always be present to those around you.” – Seth

CONFLICT & ADVERSITY

“Wisdom is the ability to put your knowledge into proper action.” – David

“There is no such thing as luck. Luck is what you make for yourself by never quitting.” – Ron

“If one person calls you a donkey, ignore them. If two people call you a donkey, think about it. If three people call you a donkey, you probably are!”
– Amanda

FAITH

“My dad has always told us kids to seek wise and Godly council before we
do anything. Even if it means having to wait a while for an answer. I’m very
grateful to God for giving my dad such a godly character!” – Caitlin

“My father’s best advice was to put God first in your life, then your family,
then others.” – Thomas

PRACTICAL LIFE

“Don’t let your gas go below ¼ tank in the winter.” – Gretchen

“When I was young and got hurt, my Dad would always tell me, ‘It’ll feel
better when it quits hurting.’” – Ron

“Don’t put shiny wheels on your car - someone will steal it.” - Jackie

LOVE

“It all starts with a kiss – so be careful.” – Louise

“If there’s any doubt whatsoever about the man you’re gonna marry, then
he is not the right one for you. You will know without any doubts when you
meet the right man.” – Paul

“Don’t date a woman you wouldn’t marry.” – Mike

PARENTING

“The best thing a Dad can do for his kids is to love his wife. It reminds me that the kids are always listening and they learn from my actions.” – Mike

“Cars, houses and things can be replaced but years gone by can’t. Make time to play with your kids before they are too old to play.” – Anne

“The best and only advice my Dad gave me on raising my children was, ‘Be consistent.’” – Debra

If you would like to read the whole book, including sections on Money & Career, Decision Making, Attitude, Practical Life, Faith, Love, and Family, download the Best Dad Advice eBook below. You’ll also be entered to win a free iPad Air when you sign up!

CLICK HERE to download your free Best Dad Advice eBook and enter the iPad Air Giveaway!

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Brightpeak financial is a division of Thrivent Financial for Lutherans, a membership organization of Christians, created to help young Christian families build financial strength so they may live life with confidence and generosity. Learn more about brightpeak financial here.

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Your Children are What YOU Eat

You know what a fast-food diet can do to your waistline, not to mention your thighs, buttocks, arms, etc. But did you know that Baconator® from Wendy's could have consequences for your unborn children and grandchildren? It's time to wake up and smell the coffee (er, bacon) when it comes to your diet. What you eat can have either a positive or negative effect on your unborn child or grandchild. 

diet and fatherhood donut cheese burger

Recent ground-breaking research by Dr. Ian Myles, an allergist-immunologist based in Bethesda, MD, and reported in the Nutrition Journal concluded that it's not just moms whose diets affect their unborn children. Dads' diets matter, too. Specifically, parents' diets affect their children's "mircobiome," the plethora of bacteria that live on our skin and in our gut. A diverse and balanced microbiome is critical to a strong immune system. Unfortunately, our Western diet--marked by an imbalance that favors refined grains, sugar, and too much saturated fat--creates a limited and imbalanced microbiome one that makes it more difficult for us to properly digest food (thus taking advantage of the nutrients that might be present but limited) and ward off disease, not to mention how lethargic such a diet can make us.

Worse yet, our poor diet is a bad gift that keeps on giving as the microbiome it creates in parents (or expectant parents) passes directly to their offspring. When it comes to moms, it's easier to see the connection. Dr. Myles says, for example, "When the mother’s diet causes a harmful imbalance of her bacteria, she passes this imbalance on to her child and thus fails to present the ideal commensals for a proper immune education during her child’s most critical developmental window. This developmental dysbiosis leaves the offspring’s immune system poorly trained to fight off infections and encourages autoimmune and allergic diseases." 

While the mechanism for moms' contributions to their offspring's microbiome is easier to get your arms around, you might understandably wonder what's the mechanism that links dads' diets to their offspring's microbiome. It's DNA that wonder of nature that allows two human beings to create another one. Poor diets can negatively affect men's DNA by altering the genes that men eventually pass to their offspring. Those alterations can affect the development of organs some of which (e.g. the pancreas) are vital to a properly functioning immune system. As Dr. Myles says, "Since the information encoded upon DNA is passed from parent-to-child and even potentially from parent-to-grandchild, cells that learn bad habits like ignoring signs of infection or over-reacting to antigens could combine with microbiome shifts to further worsen a child’s immunologic development." 

This research is quite new. The jury is still out on how strong a link there is between dads' diets and the affects on their unborn children. Nevertheless, there is enough evidence to strongly suggest that what you ingest can have far-reaching consequences for your children. It's not enough to understand and act upon the clear evidence on how your diet directly affects you and indirectly affects the children you might now have (e.g. they learn through modeling what to eat). You also must seriously consider acting on the emerging evidence that you can pass along the impact of a poor diet (or a good one) to the very core of your children's being just like your height, eye color, hair color, or any other heritable trait.

How poor or good is your diet? How much do you care about how your diet affects your children or unborn children?


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image: iStockPhoto

10 Ways To Be a Better Dad

Today, more and more dads like you are experiencing the satisfaction and reward of taking a more active role in the life of your child. Read and discover how these 10 simple ideas can help (or remind) you to start today on a new path—one that will impact your relationships...and your child's future. 

1) Respect Your Children's Mother

One of the best things you, as a dad, can do for your children is to respect their mother. If you are married, maybe this goes without saying, but I'll say it just in case; keep your marriage strong and healthy. Take time, as least weekly, to work on this relationship and keep it strong. If you're not married, it's still important to respect and support the mother of your children. A father and mother who respect each other, and let their children know it, provide a secure environment for the children. When children see their parents respecting each other, they are more likely to feel they are also accepted and respected. Find more on protecting your marriage.

10 ways to be a better dad fatherhood2) Spend Time With Your Children

This is more complicated that is sounds, I know. But, how a dad spends his time tells his children what's important to him. You've no doubt heard us say, Children spell "love": T-I-M-E. If you always seem too busy for your children, they will feel neglected no matter what you say. Treasuring children often means sacrificing other things, but it is essential to spend time with your children. Kids grow up so quickly. Missed opportunities are lost forever. Need ideas for how to spend your time? Here are 7 Ways to Connect with Your Kids

3) Listen First, Talk Second

All too often the only time a father speaks to his children is when they are getting in trouble. That's why many children may cringe when their mother says, "Your father wants to talk with you." Take time and listen to your children's ideas and problems. Listening helps them feel respected and understood. Begin listening and talking with your kids when they are young so that difficult subjects will be easier to handle as they get older. 

4) Discipline With Love

All children need guidance and discipline, not as punishment, but to set reasonable limits. Remind your children of the consequences of their actions and provide meaningful rewards for desirable behavior. Fathers who discipline in a calm and fair manner show love to their children. Get our 8 Things to Know About Disciplining Your Child.

5) Be A Role Model

Fathers are role models to their kids, whether they realize it or not. A girl who spends time with a loving father grows up knowing she deserves to be treated with respect by boys, and what to look for in a husband. Fathers can teach sons what is important in life by demonstrating honesty, humility, and responsibility. Here's a great example of a role model dad in case you need one.

6) Be A Teacher

Too often we think teaching is something others do at a school building. But a father who teaches his children about right and wrong, and encourages them to do their best, will see his children make good choices. Involved fathers use everyday examples to help their children learn the basic lessons of life. Consider the vital knowledge you, and you only, possess with regard to music and classic movies at this point!

7) Eat Together As A Family

Sharing a meal together (breakfast, lunch, or dinner) can be an important part of healthy family life. In addition to providing some structure on a busy day, it gives kids the chance to talk about what they are doing and want to do. It is also a good time for fathers to listen. Most importantly, it is a time for families to be together each day. 

8) Read To Your Children

In a world where television and technology dominates the lives of children, it is important that fathers make the effort to read to their children. Children learn best by doing and reading, as well as seeing and hearing. Read to your children when they are very young. When they are older, encourage them to read on their own. Instilling your children with a love for reading is one of the best ways to ensure they will have a lifetime of growth. We wrote a little something called 6 Tips on How to Show Your Child Reading is Awesome. Let's be honest, it's helpful.

9) Show Affection

Children need the security that comes from knowing they are wanted, accepted, and loved by their family. Dad, get comfortable hugging your children. Showing affection every day is the best way to let your children know that you love them.

10) Realize A Father's Job Is Never Done

Even after children are grown and ready to leave home, they will still look to their fathers for wisdom and advice. Whether it's continued schooling, a new job or a wedding, fathers continue to play an essential part in the lives of their children as they grow and, perhaps, marry and build their own families. 

Which one of these 10 ways do you find the most difficult? Why?

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Fatherhood Leader: We have these 10 Ways to Be a Better Dad created as brochures and tip cards for you to use with your group of dads in any setting.

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image: iStockPhoto

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