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The Father Factor:
Fatherhood Matters

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5 Father's Day Commercials that May Make You Shed Man Tears

Much like Chuck Norris, I don't cry. Every so often, around Father's Day-Month, I may or may not "shed man tears." But I don't cry—ever. Shedding man tears is something wholly other—yet emotionally significant. June is a tough month for we dads to watch commercials. It seems for a few days, the world stops and turns, then turns more and lands on fathers for a few hours before rotating to Fourth of July sales. While we dads like our Fourth of July sales too, hardly have Independence Day commercials made us cry, er, shed man tears, which is different, not crying, no.

I give you NFI's list of five Father's Day commercials that may cause you to shed man tears.

Guest Post: And the Winner of the 2011 Fatherhood Award is...

Shawn Bean is the executive editor of Parenting and author of the new fatherhood manual Show Dad How. He lives with his wife and two young sons in Florida. Shawn learned about NFI's "View and Vote" contest to select the next winner of our Fatherhood Award™ and wrote on his blog Pop Culture about why he thinks this is a great idea. (Read Shawn's original post here).

In one of my previous posts, I take issue with the current state of dadvertising. Where to even begin? For starters, moms get all the good gigs (Hey Proctor & Gamble, you think only moms use the Swiffer? I Swiff! I Swiff like a motherswiffer!) There are as many redheaded English princes as there are cool modern dads selling product these days. Dads are losing pitchman gigs to cavemen and lizards. The two most prominent males in advertising are Mr. Clean and the Brawny paper towel guy. If those dudes have kids, they certainly never let them on the label. And what would two childless guys know about using cleaning products?

So I was seriously happy to see that the National Fatherhood Initiative has nominated three companies for its 2011 Fatherhood Award™, companies that have created TV commercials that present Dad as the kind of guy we aspire to be: easy-going, funny, someone a kid can look up to.

Voting for the 2011 Fatherhood Award™ ends this Sunday, November 6th. To cast your vote, click here.

Vote today for your favorite Father-Friendly TV Ad: Chevrolet, Oreo, or Volkswagen?

Regular readers of our blog know that we occasionally honor individuals, corporations, and organizations with our Fatherhood Award™ for their work to strengthen involved, responsible, and committed fatherhood. (Click here to learn more about our Fatherhood Award™ and see a list of recent and past honorees.)

We need YOU to help us choose the next recipient of our Fatherhood Award™. We selected three wonderful television commercials by Chevrolet, Oreo, and Volkswagen that portray fathers interacting with their children in heart-warming ways. A special page on our Facebook allows people to view the commercials and vote for their favorite. The ad that receives the most votes by November 6 will receive a Fatherhood Award™ from National Fatherhood Initiative.

Would you take 2 minutes to click on
this link, watch the three commercials, and vote for the one you think is most deserving of a Fatherhood Award™? Vote every day between now and November 6 - and tell your friends and colleagues to vote too!

We guarantee that these short videos will bring a smile to your face. In a time TV typically portrays dads as dumb, disaffected, or dangerous, it's really encouraging to see corporate brands depicting fathers in positive ways in their advertising. We want to see more of these types of ads and that's why we're doing this contest on Facebook. Take a look and vote - no matter whether you vote for Chevrolet, Oreo, or Volkswagen, you're casting a vote for a brand that recognizes the importance of dads!

Vote today!

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