November 4, 2013
Each year, we let you pick the "Fatherhood Commercial of the Year". While it's important to point out when culture & media are doing damage to fatherhood through bad depictions of fathers, it is even more important to shine a light on the brands who “get it.”
The following five commercials represent what is “right” about how the culture & the media can build up fatherhood and help us in our work to ensure every child has a 24/7 Dad™.
You voted for your favorite video from the following brands (keep reading for winner!):
Dove Men Care > "Mission: Care"
Watch as John's family reunite just outside of his U.S. military base. John is one of 300 service men to travel home thanks to the Operation Homefront and Dove Men+Care's "Mission: Care" Campaign.