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The Father Factor:
Fatherhood Matters

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NFI's 'Fatherhood Commercial of the Year': And the Winner is...

Each year, we let you pick the "Fatherhood Commercial of the Year". While it's important to point out when culture & media are doing damage to fatherhood through bad depictions of fathers, it is even more important to shine a light on the brands who “get it.” 
The following five commercials represent what is “right” about how the culture & the media can build up fatherhood and help us in our work to ensure every child has a 24/7 Dad™. 

You voted for your favorite video from the following brands (keep reading for winner!):

Dove Men Care > "Mission: Care"
Watch as John's family reunite just outside of his U.S. military base. John is one of 300 service men to travel home thanks to the Operation Homefront and Dove Men+Care's "Mission: Care" Campaign.

Pampers Gets Pops

Last month at Pampers Cincinnati, OH headquarters, NFI president Roland C. Warren presented the big baby care brand with a Fatherhood Award™ for its “A Parent is Born,” “Welcome to Parenthood,” and “Love Comes Early” video series.

No Child Beauty Pageants For My Daughter, Please

Reality television is literally like a train wreck. On some shows, one can witness the worst in human behavior, yet people still watch faithfully. There have even been “viewing parties” held during some of the more popular programs, a fact that still baffles me to this day.

One such program I had the displeasure of watching was controversial TLC show “Toddlers & Tiaras,” which profiles child beauty pageant contestants and their families. Already in its fifth season since premiering in 2009, the show is popular for all the wrong reasons.

The mothers of the young pageant contestants all push their girls, some young as two, to emotional and physical limits. They parade the little girls around in makeup, big hairdos, and even bathing suits. In the few times I’ve watched the show, I’ve never seen a father be involved in the shenanigans. As a father of a daughter, it troubles me to see little girls be put through the rigors of a pageant. I wondered often if the fathers are in the lives of the girls and how they felt about seeing their child in that light.

Perhaps I have a narrow male perspective but there is something limiting in this preemie beauty pageant nonsense that suggests the only goals these mothers have for their little girls is a life of preening and primping. I don’t see how a beauty pageant, especially at such young ages, promotes anything other than vanity. I would be appalled to watch the mother of my child force her to do something that adds such little value to her life.

I’m not alone in this thinking, as recent news suggests that the trend of child pageants teeters close to indecency. In France, lawmakers have banned child beauty pageants; this after a 10-year old girl was featured on the cover of Vogue Paris in attire not fit for a child. I don’t know if such a ban could happen here but I’m taking a stand for fathers who would rather see other ideals promoted in their little girls. Beauty and fashion are fine things to aspire towards, but what message does this ultimately send?

Just this week, the father of JonBenet Ramsey, the murdered beauty pageant contestant, came forward this week and called the Toddlers & Tiaras show “bizzare” although he allowed his child to participate. Reading his story, John Ramsey showed serious regret in letting his daughter enter the contests. I am in no way suggesting that JonBenet’s participation in these events led to her passing. Instead, I am glad to see one father finally speak up against the practice.

I happen to think my daughter is beautiful and worthy of being a supermodel should she choose that life as she gets older. For now, she has a lot of growing up to do and I’m in no rush to speed her down that path. Fathers, it’s ok to speak up for your little girls in cases like this. We have to protect our princesses any way we can.

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