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The Father Factor

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NFI's 'Fatherhood Commercial of the Year': And the Winner is...

Each year, we let you pick the "Fatherhood Commercial of the Year". While it's important to point out when culture & media are doing damage to fatherhood through bad depictions of fathers, it is even more important to shine a light on the brands who “get it.” 
The following five commercials represent what is “right” about how the culture & the media can build up fatherhood and help us in our work to ensure every child has a 24/7 Dad™. 

You voted for your favorite video from the following brands (keep reading for winner!):

Dove Men Care > "Mission: Care"
Watch as John's family reunite just outside of his U.S. military base. John is one of 300 service men to travel home thanks to the Operation Homefront and Dove Men+Care's "Mission: Care" Campaign.

Pampers Gets Pops

Last month at Pampers Cincinnati, OH headquarters, NFI president Roland C. Warren presented the big baby care brand with a Fatherhood Award™ for its “A Parent is Born,” “Welcome to Parenthood,” and “Love Comes Early” video series.

No Child Beauty Pageants For My Daughter, Please

Reality television is literally like a train wreck. On some shows, one can witness the worst in human behavior, yet people still watch faithfully. There have even been “viewing parties” held during some of the more popular programs, a fact that still baffles me to this day.

The Father Factor Blog > Where Fatherhood Leaders Go To Learn.

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