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The Father Factor:
Fatherhood Matters

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#DadsWay Twitter Party Tonight (6/20) at 8pm EST—Win an iPad Mini & Raise Money for NFI

In a unique partnership with Tide + Downy, NFI announces the #DadsWay Twitter Party! 

Let's get together and discuss how “dad’s way” of doing things—being a more engaged parent, household purchases, household chores (including laundry)—have changed among modern dads. 

For every tweet using #DadsWay @Tide & @Downy will donate $1 to @TheFatherFactor .

5 Father's Day Commercials that May Make You Shed Man Tears

Much like Chuck Norris, I don't cry. Every so often, around Father's Day-Month, I may or may not "shed man tears." But I don't cry—ever. Shedding man tears is something wholly other—yet emotionally significant. June is a tough month for we dads to watch commercials. It seems for a few days, the world stops and turns, then turns more and lands on fathers for a few hours before rotating to Fourth of July sales. While we dads like our Fourth of July sales too, hardly have Independence Day commercials made us cry, er, shed man tears, which is different, not crying, no.

I give you NFI's list of five Father's Day commercials that may cause you to shed man tears.

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