Public Service Advertising Campaign
From 1997 to 2006, National Fatherhood Initiative ran one of the most successful public service advertising (PSA) campaigns in the country. Working in conjunction with the Ad Council, NFI produced television, radio, print, Internet, and outdoor ads that generated over $500 million in donated media and measurable changes in American attitudes towards fatherhood.
Over the years, NFI's PSA campaign engaged the likes of James Earl Jones, Tim McGraw, Tom Selleck, and Ossie Davis to carry the message to our nation that fathers play a unique and irreplaceable role in their children's lives.
NFI's PSAs are no longer available for broadcast use, but we have provided an archive here on our website so you can view the ads and use them for educational purposes.