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A reasonable fund development plan aligns funding needs with program goals and helps a program avoid crisis fundraising. Your plan should outline a set of fundraising objectives that reflect the resources necessary to reach the program goals you identified during strategic planning. In other words, objectives help determine the amount of funding you want to pursue to produce the desired results. Objectives clearly communicate expected fund development performance. Objectives are measurable and time-related (increase the amount of funding from new sources by at least $50,000 per year for the next 5 fiscal years; within the next 6 months, schedule two mailings to corporations within a 50-mile radium of program headquarters) and require continual monitoring. Engage board members, staff and volunteers in determining realistic objectives. Do not be too ambitious and know the largest amounts you might expect from donors or funders.
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