Each year, we let you pick the "Fatherhood Commercial of the Year". While it's important to point out when culture & media are doing damage to fatherhood through bad depictions of fathers, it is even more important to shine a light on the brands who “get it.”
The following five commercials represent what is “right” about how the culture & the media can build up fatherhood and help us in our work to ensure every child has a 24/7 Dad™.
You voted for your favorite video from the following brands (keep reading for winner!):
Dove Men Care > "Mission: Care"
Watch as John's family reunite just outside of his U.S. military base. John is one of 300 service men to travel home thanks to the Operation Homefront and Dove Men+Care's "Mission: Care" Campaign.
Craftsman > "Made to Make"
"Surrounding you lies earth, wire, wood, glass, steal, brick and stone, just waiting to be made great. Go ahead and make something of it and inspire the rest of us. We are and always will be…made to make.”
Chevy Trucks > "Strong"
“Everybody knows he ain’t just tough, he’s strong.” Watch the video and see why we fell in love with the commercial.
Tide > "The Princess Dress"
You know that outfit your son or daughter just can't live without? Well this dad has a trick up his sleeve so he can wash his daughter's favorite princess dress. Dads, take note!
And the video with the most votes, and winning NFI's "Fatherhood Commercial of the Year" is...
Extra Gum > "Origami"
Watch this video in a safe place—it will make you cry!
Thank you for voting and congratulations to Extra Gum for winning NFI's "Fatherhood Commercial of the Year". Thank you, Extra Gum, for being a brand who understands the unique and irreplacable role a father plays in a child's life. Thank you for reminding us that fatherhood changes everything.