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Dove Men+Care 
Fatherhood Resource
Donation Project

- Dove Brandmark_Men+Care JPG


Deadline for Submissions:
March 31, 2019 at Midnight EST

Eligible applicants may be any community-based, state, or county agency that serves families.

National Fatherhood Initiative® (NFI) seeks applications from organizations that want to partner with NFI and Dove Men+Care to celebrate men's care for others and reach fathers with resources on paternity leave and involved fatherhood.

Dove Men+Care has granted funds to National Fatherhood Initiative® (NFI) to provide a collection of free fatherhood resources (including brand new content around paternity leave) to 20 organizations across the U.S.

Dove Men+Care is a Unilever[1] brand that is highly aligned with NFI’s mission. Dove Men+Care has always celebrated men's care for others, and knows that when dads are able to take the time to care, everyone benefits. Dove Men+Care is championing better paternity leave worldwide – as part of comprehensive, paid family leave – so that every expecting father has the chance to care for the people that matter most to him.

Research shows that when men have the opportunity to care for their children, everyone benefits: from communities and workplaces to the parents’ relationship. But while 89% of dads believe it’s important that companies provide paid paternity leave benefits, only 15% of U.S. men have access to them and, of those new dads, most don’t take their full time off.

To overcome these barriers and make paid family leave for fathers more common, so that someday every father can experience the benefits of paternity leave, Dove Men+Care set out to challenge restrictive stereotypes and improve policies through corporate collaboration, partnership with experts and organizations such as NFI and Promundo[2], and showcasing fatherhood role models in its communications.

With this in mind, Dove Men+Care has partnered with NFI to create brand new content around paternity leave, including a paternity leave tip card and a bonus 16th module (available in English and Spanish) focused on paternity leave for the Fathering in 15™ online learning website. In addition, Dove Men+Care has provided funds to NFI for 20 organizations to receive a free collection of fatherhood resources (including brand new content around paternity leave), so that men can take advantage of paternity leave and become more involved from Day One. Because when fathers are engaged in their children’s lives, everyone benefits.

Opportunity for Organizations
Dove Men+Care has granted funds to National Fatherhood Initiative® (NFI) to provide a collection of free fatherhood resources (including brand new content around paternity leave) to 20 organizations across the U.S.

NFI seeks to partner with organizations that will commit to distributing and using the donated resources between May 8, 2019 and May 31, 2020.

The donated resources, valued at $1,400 will include a mix of online, PDF download, and print resources:

  • A one-year subscription to a customized Fathering in 15™ online learning website in English (a Spanish Fathering in 15™ site may also be donated in lieu of one of two the Father Engagement Certificates offered below)
  • The Father Engagement Certificate™ (FEC) Training for two staff persons: Online, on-demand training for staff to better engage fathers in their organization and programs (if Spanish Fathering in 15™ is chosen, then one FEC will be donated)
  • 14 Vital Topics to Discuss with Dads Guide (PDF download) and 14 Vital Topics to Discuss with Moms Guide (PDF download)
  • Dad's Pocket Guide and New Dad's Pocket Guide (print)
  • Help Me Grow Child Development Guides (print): The First Year, Toddler & Pre-School Years, Elementary School Years
  • Brochures for new and expectant dads (print): 12 Questions to Ask Before Your Baby Arrives, So You're a New Father or About to Become One
  • Brochures for any dad (print): The Importance of an Involved Father, 10 Ways to Be a Better Dad, How to Help your Child in School, How to Better Manage Money
  • Tip Cards (print): 10 Ways Paternity Leave Helps Dads, Moms, and Families (NEW), 12 Ways to Balance Work and Family, 12 Tips for Effectively Disciplining your Child

Applicants must have the ability to distribute the donated resources through their programs and services for dads, at events around Father's Day 2019, and continuing through the end of 2019 and through May 2020.

Applicants must also agree to deliver usage data to NFI in November 2019 and May 2020 on the donated resources that NFI provided to your organization. These data will include the number of dads that your organization served during the donation period, the number of resources that your organization distributed, details on the fatherhood-related events your organization held or participated in, and the number of fathers your organization served through those events. 

Selection Process and Emphasis
After receipt and review of applications to determine whether organizations are eligible for selection, NFI staff will:

  • Discard incomplete applications.
  • Review eligible applications and select organizations to participate in the project. NFI plans to select organizations by April 15, 2019 and inform the selected organizations no later than the week of April 26, 2019. 

In selecting organizations to participate, NFI will seek a balance between organizations serving a variety of fathers, those serving a high quantity of fathers, and those also serving new or expectant dads who who can particularly benefit from paternity leave information. 

If you have any questions about this RFA, please email NFI Program Implementation Specialist Ave Mulhern at amulhern@fatherhood.orgDo not email questions to anyone else on NFI’s staff. To ensure the best chance of a same-day response, the ideal time to email your questions is Monday – Friday between 8:30 AM and 5:00 PM Eastern Standard Time.

If you have read and agree to all of the above, we welcome your application for the Dove Men+Care Resource Donation Project. 

Deadline for Submissions: 
March 31, 2019 at Midnight EST



[1] About Dove Men+Care US

Dove Men+Care is the first range of products from Dove developed specially for men. Manufactured by Unilever, the line includes the #1 dermatologist recommended body wash. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.

About Unilever United States, Inc.

Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Pure Leaf, Q-tips, Schmidt’s Naturals, Seventh Generation, Simple, Sir Kensington’s, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2017.

Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to: Helping more than a billion people take action to improve their health and well-being by 2020.

  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. Globally, the company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.

For more information on Unilever U.S., its brands visit and the USLP visit: