The Father Factor

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PBS Parents Engages in More “Dads and Clueless” Stereotyping

Posted by Vincent DiCaro   |   Jul 23, 2012
One of the reasons NFI gives out the Fatherhood Award™ to worthy individuals and corporations is because we believe that... Read More

Topics: advertising, huggies, PBS Parents, stereotypes

Pampers Gets Pops

Posted by Vincent DiCaro   |   Jun 12, 2012
Last month at Pampers Cincinnati, OH headquarters, NFI president Roland C. Warren presented the big baby care brand with a... Read More

Topics: diapers, brands, advertising, commercials, television, pampers, maternal-child health

The Huggies Conversation Continues...

Posted by Vincent DiCaro   |   Apr 27, 2012
As regular readers of The Father Factor know, NFI recently played a key part in a firestorm of social media commentary that led... Read More

Topics: diapers, advertising, huggies

So Easy, Even a Dad Can Do It

Posted by Vincent DiCaro   |   Mar 1, 2012
I have to take a deep breath when I write blog posts like this. While more and more advertisers are starting to realize that... Read More

Topics: brands, advertising, commercials, huggies

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