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Job Opening

 

Position Title: Marketing Manager
Location: Remote
Hours: 8:30 a.m. to 5:00 p.m. EST; Monday - Friday
Travel: 1-2 times yearly

To apply, please see specific instructions below. Thank you!

Responsibilities

NFI is looking for a self-driven, data- and customer-driven marketer to manage the marketing funnel for our organization. You will be in charge of attracting site traffic through original and existing content and offers, converting that traffic into new leads for the business, and nurturing those leads to close customers. You will also be responsible for nurturing marketing qualified leads such as those who have attended an NFI training institute. Finally, you will manage NFI’s blog, social media accounts, direct mail campaigns, and Google ads.

Responsibilities

  • Create and manage a content library and editorial calendar that attracts a qualified audience to our properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Create original content for and optimize marketing automation and lead nurturing processes through email, workflows, blogs, and social media channels.
  • Establish closed-loop analytics to understand how our inbound and outbound marketing activity turns into customers, and continually refine our processes to convert leads into customers.
  • Conduct ROI reports on various marketing activities (e.g., workflows, digital ads, and direct mail) and use that data to inform future content, design, and marketing spend.

Required Education, Experience, and Skills

  • Education: Bachelor’s degree in Marketing, Communications, or a similar field.
  • Experience: Have at least 4 years in a similar role using Hubspot Marketing and Sales Hubs or similar marketing automation and CRM software (e.g., Marketo, Salesforce, and Marketing Cloud) to manage marketing and sales activities.
  • Skills: You must be an excellent writer, someone who understands how to frame a message in a clear, concise, and compelling way. You must also understand the mechanics of an efficient, effective Marketing Automation campaign using HubSpot (or similar marketing software) to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. Finally, you must be an excellent communicator and creative thinker with an ability to use data to inform all content and campaign decisions.

Other Desired Experience

  • HTML/CSS, Uberflip, BigCommerce, Google AdWords, SEO, graphic or web design, and direct mail.

Characteristics, Values, and Research-Informed Views
This is a remote position, so you should be self-sufficient and self-motivated, and comfortable interacting with co-workers through video and phone calls with few opportunities for face-to-face interaction. (NFI holds an annual in-person staff retreat.) You must welcome a role that is fast-paced and driven by goals, priorities, and key results. It’s also a creative role, so you must be able to gracefully receive criticism and feedback about your work.

Your values must align with NFI’s Core Values. (See description above the listing of our staff at https://www.fatherhood.org/leadership.) Finally, your views—particularly on the well-being of children, families, and communities—must be supported by research and evidence. They must align, for example, with the wide breadth of population-based research that shows children with an involved father are more likely to realize a range of positive physical, socio-emotional, academic, and economic outcomes than are children with an uninvolved father. They must also align with the wide breadth of population-based research that shows children who grow up with their two married parents are more likely to have positive outcomes than children who grow up without their two married parents.

To Apply
Please submit the following to jobs@fatherhood.org:

  • Cover Letter: Include your salary requirement and the name(s) of the marketing and sales software with which you have experience. Include the length of your experience with it (them) and exactly how you have used it (them).
  • Resume
  • Sample of marketing-related work demonstrating your ability to plan, execute, and measure a marketing campaign and its ROI. Include a short description of the goals and outcomes of the campaign.
  • An original blog post/article of 500 words explaining why fathers matter to child well-being. (If you have written such a post/article that’s been published, you must submit a new post/article.) Give the post/article a title, incorporate at least one quote from a reputable source, and notate references for at least two sources.

NFI will not accept incomplete applications and is not accepting phone calls about the position. Applicants will be contacted if they are selected for an interview.

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About National Fatherhood Initiative®

National Fatherhood Initiative (NFI) is the nation's leading non-profit working to increase father involvement by equipping city, state, and community partners across the nation to intentionally and proactively engage fathers in their programs and services. Since 1994, NFI has been the most trusted source of research on the effects of father absence on children and the benefits of father involvement through its Father Facts publication.

Rooted in the aforementioned research, we are a small, solid team of dedicated individuals working to delight our partners by equipping them with the awareness, knowledge, skills, and resources they need to be more father-inclusive and succeed with fatherhood programs and initiatives. At NFI, you will make a huge difference in the lives of children, fathers, families, and communities across the nation by helping to increase the number of organizations that intentionally and proactively serve fathers.

NFI is an equal opportunity employer. Our hiring practices do not discriminate based on race, color, national origin, **bleep**, sexual orientation, age, disability, religion, marital or parental status, political affiliation, military service, or other non-merit-based factors. NFI provides a generous set of benefits that include options to participate in a retirement plan (403b), health insurance, short- and long-term disability, and discount dental and vision plans.