Melissa Byers

Melissa Byers is Chief Marketing Officer at National Fatherhood Initiative®, where she leads marketing, communications, digital strategy, partner education, and major product and program launches. She joined National Fatherhood Initiative® in 2011 and brings 25 years of marketing and communications experience.

Her expertise includes integrated marketing campaigns, partner education, website and content strategy, copywriting and editing, marketing automation, and developing digital systems that support organizational growth and program delivery.

Melissa has played a key role in launching and marketing major programs for National Fatherhood Initiative®, including the 3rd and 4th Editions of 24:7 Dad® and InsideOut Dad®. She also helped develop its learning management infrastructure for the Father Engagement Academy™ and ProFathering15™ and has led the implementation and integration of systems supporting the company’s CRM, e-commerce, accounting, fulfillment, websites, social media, and partner communications.

She represents National Fatherhood Initiative® at national conferences, presents educational webinars, and writes and contributes to Championing Fatherhood articles, guides, and other resources that help organizations strengthen their work with fathers and families.

Before joining National Fatherhood Initiative®, Melissa worked in marketing roles supporting Fortune 500 companies, including Microsoft and Humana, and previously served as Marketing Director for a 19-location McDonald’s franchise organization, where she increased revenue from school fundraising events by 120%.

Melissa holds a B.A. in Communication from George Mason University, with a minor in Organizational Communication and Public Relations, certificates in Graphic Design and Web Design from Montgomery College, and a User Experience Design certification from Nielsen Norman Group.