Corporate Partnerships and Cause Marketing
As the country’s most influential fatherhood organization, National Fatherhood Initiative® helps consumer product, entertainment, and media companies market and brand their offerings to fathers and families. Our experienced staff partners with companies to provide customized solutions and turnkey services, at a fraction of the cost of traditional marketing. Through events, social media promotions, and custom content creation, we leverage our influence with fathers and with thousands of organizations that serve fathers and families in diverse communities across the country.
Learn how you can partner with us to reach and engage more dads while positioning your company as a brand that cares about dads.
These are some of the brands that have trusted NFI as their partner to help position themselves as a brand that cares about dads:
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Cause marketing campaign: Innovation for Fatherhood
February, 2012
- Front-page ad placement on NFI's website
- Co-branded Dad Email™ for the month of February, with 5 weekly messages featuring tips and resources for the family vehicle
- Brand promotion via Facebook, Twitter, blog, and website
- Press release announcing cause marketing partnership
View the campaign landing page >> |
Film promotion: We Bought a Zoo
December, 2011
- Front-page placement of film trailer on NFI's website
- 4 Dad Email™ messages featuring content inspired by the film's themes, sent in the weeks leading up film's release.
- Oversized ad in NFI's quarterly print newsletter to VIPs
- Promotion of film on Facebook, Twitter, and blog
View the campaign landing page >>
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Film promotion: The Princess and The Frog
December, 2009
- Distribution of over 40,000 movie-themed items to nearly 450 community-based fatherhood organizations around the country
- 3 Dad Email™ messages featuring content inspired by the film's themes, sent in the weeks leading up film's release.
- Promotion of film via web banners and trailers on NFI's website
- Publication of an op-ed in The Washington Times on the film's positive fatherhood message
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Cobranded resource distribution: FedEx DaddyPack™
2006
- Creation of FedEx version of NFI's popular Daddy Pack™, replicating the look of the FedEx Envelope with tagline "On Time for Your Special Delivery."
- Facilitated tangible brand awareness among fathers by combining FedEx brand of reliability and on-time delivery with NFI's expertise in producing resources just for dads
- Distribution of 4,400 FedEx Daddy Packs™ with fatherhood resources for new dads to hospitals in the mid-Atlantic region
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To learn how NFI can help promote your entertainment project, contact:
Vincent DiCaro
Vice President, Development and Communications
p: 240.912.1270
e: vdicaro@fatherhood.org
We look forward to partnering with you!