Your family's vehicle is more than a means of transportation from point A to point B. Your car is the place where your busy family schedules, the protection and safety of your children, and significant conversations and memories all come together. As a dad, the car you choose reflects a lot about your priorities for your family.
Nissan is a proud partner of NFI
Nissan knows that your family's vehicle is important to you and that's why they are partnering with National Fatherhood Initiative for the Innovation for Fatherhood campaign. This is just another way among many that Nissan has shown itself to be a car brand that understands what dads need. Check out their television ad "Baby," which received a Fatherhood Award from National Fatherhood Initaitive in June 2011.
"Nissan recognizes the important role fathers play in the lives of their families," said Jon Brancheau, Vice President of Nissan Marketing. "Being a parent is the most challenging and yet rewarding job on the planet. At Nissan, our job is to support dads by designing and building vehicles that help meet their families' transportation needs in the most safe, efficient and stylish way."
Nissan is leading the automotive industry through innovations in technology, safety, design, and environmental protection. (Check out Nissan's latest Innovations!) Through partnering with National Fatherhood Initiative, Nissan is also reinventing the way dads drive.
The Innovation for Fatherhood Campaign
In partnership with Nissan, we are excited to bring you tips and resources focused on the family vehicle. From guidelines for choosing the right car for your family, to practical tips on maintenance and safety, to advice on making the most of time spent in the car for bonding with your kids, you'll find plenty of innovative ways to transform your vehicle from a simple mode of transportation to a valuable resource for connecting with and providing for your family.
Tips and Resources in the Dad Email
During the month of February 2012, the Dad Email will be featuring practical tips for dads around the family vehicle, including:
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Stories on The Father Factor Blog
Stay tuned to The Father Factor for stories from both NFI and Nissan staff about their Nissans and memories made in the family car!
Check out The Father Factor today >>
Conversations on Facebook and Twitter
We'll be dialoguing with our Facebook and Twitter followers about their experiences bringing kids and cars together. Be ready to share your thoughts about the family car with us on topics ranging from the features you looked for when you bought your first family car (anyone Nissan lovers out there?!), strategies for managing the stress of the weekly carpool, ideas for fun ways to pass the time on long road trips, tips for conversation starters in the car, etc.
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Thanks to Nissan for partnering with NFI in the Innovation for Fatherhood campaign!