AT&T and Father Unfriendly Ads

I saw this commercial at the gym this weekend and almost fell off the treadmill in disbelief. What self-respecting marketing pros still think it is ok to portray dad as a bumbling idiot? Imagine the commercial with the roles reversed - would it still be funny? Of course not...a mother who can't soothe her child isn't really funny. But looking like a moronic dad is somehow still ok to the folks in marketing at AT&T. Lovely.