--- title: The Huggies Conversation Continues... description: national diaper bank network partners with huggies. fatherhood a key part of the strategy. image: https://www.fatherhood.org/hubfs/NFI-Assets/images/Featured%20Image.jpg --- [Skip to main content](https://www.fatherhood.org/championing-fatherhood/bid/141874/The-Huggies-Conversation-Continues#main) - [![NFI mark](https://www.fatherhood.org/hubfs/NFI-Assets/images/NFI%20mark.svg)FATHERHOOD.ORG](https://www.fatherhood.org/) - [STORE.FATHERHOOD.ORG](https://store.fatherhood.org/) [![NFI_logo_blue_left (1) 1](https://www.fatherhood.org/hs-fs/hubfs/NFI-Assets/images/NFI_logo_blue_left%20(1)%201.png?width=149&height=82&name=NFI_logo_blue_left%20(1)%201.png) ![NFI_logo_blue_left (1) 1](https://www.fatherhood.org/hs-fs/hubfs/NFI-Assets/images/NFI_logo_blue_left%20(1)%201.png?width=119&height=65&name=NFI_logo_blue_left%20(1)%201.png) ![NFI_logo_blue_left (1) 1](https://www.fatherhood.org/hs-fs/hubfs/NFI-Assets/images/NFI_logo_blue_left%20(1)%201.png?width=119&height=66&name=NFI_logo_blue_left%20(1)%201.png) ![NFI_logo_blue_left (1) 1](https://www.fatherhood.org/hs-fs/hubfs/NFI-Assets/images/NFI_logo_blue_left%20(1)%201.png?width=89&height=49&name=NFI_logo_blue_left%20(1)%201.png) ](https://www.fatherhood.org) - [How To Build Strong Families](https://www.fatherhood.org/build-strong-families) - [Why Father Inclusion Matters](https://www.fatherhood.org/why-father-inclusion-matters) - Show submenu for Get Involved Get Involved - [Fatherhood Programs](https://www.fatherhood.org/solutions/programs-and-resources) - [Train Your Staff](https://www.fatherhood.org/solutions/staff-training) - [State, County, and City Agency Services](https://www.fatherhood.org/solutions/collaborative-services) Open main navigation Close main navigation - Show submenu for Get Informed Get Informed - [How To Build Strong Families](https://www.fatherhood.org/build-strong-families) - [Why Father Inclusion Matters](https://www.fatherhood.org/why-father-inclusion-matters) - [Father Stats & Infographics](https://www.fatherhood.org/father-absence-statistic) - Show submenu for Get Involved Get Involved - [Fatherhood Programs](https://www.fatherhood.org/solutions/programs-and-resources) - [Train Your Staff](https://www.fatherhood.org/solutions/staff-training) - [State, County, and City Agency Services](https://www.fatherhood.org/solutions/collaborative-services) - Show submenu for Get Started Get Started - [Find Your Stage of Father Inclusion](https://www.fatherhood.org/father-inclusion) - [How Father Friendly Is Your Organization?](https://www.fatherhood.org/father-friendly) - [Get In Touch](https://www.fatherhood.org/get-started) [Store](https://store.fatherhood.org/?hsLang=en) [Get In Touch](https://www.fatherhood.org/get-started) [Store](https://store.fatherhood.org/?hsLang=en) Show submenu for Get Started Get Started - [Fatherhood Data & Statistics](https://www.fatherhood.org/father-absence-statistic) - [How Father Friendly is Your Organization?](https://www.fatherhood.org/father-friendly) - [Other Free Resources](https://www.fatherhood.org/nfi-free-resources) - [Talk With us to Get Started](https://www.fatherhood.org/get-started) National Fatherhood Initiative Blog / [Latest Articles](https://www.fatherhood.org/championing-fatherhood) [diapers](https://www.fatherhood.org/championing-fatherhood/topic/diapers) # The Huggies Conversation Continues... 1 min read ![Vincent DiCaro](https://www.fatherhood.org/hs-fs/hub/135704/file-528182185.jpg?width=100&height=100&name=file-528182185.jpg) [** Vincent DiCaro ** ](https://www.fatherhood.org/championing-fatherhood/author/vincent-dicaro) Vince is NFI's Vice President of Communication and Development. He is married to Claudia, has one son with another son on the way and lives in Maryland. As regular readers of The Father Factor know, NFI recently played a key part in a firestorm of social media commentary that led Huggies to respond to the complaints of dads and modify an ad campaign to portray dads more positively.  (If you missed it, check out our [blog post rebuking Huggies for their original campaign](http://bit.ly/wVLOmk) and the second [blog post applauding them for listening to the feedback of dads](http://bit.ly/wNXTGS).) The conversation about how brands and organizations can effectively reach out to dads - and why it's important for them to do so - continues.  Vince DiCaro, NFI's Vice President of Development and Communication, was NFI's voice in the Huggies "debacle."  The National Diaper Bank Network invited Vince to share NFI's thoughts on the important role that dads play.  As we've frequently noted, calling on men specifically as fathers, and not just parents (which is often interpreted as a [code word for "mothers"](http://bit.ly/GT5Goa)) is key to welcoming them into the conversation.  Vince elaborates on that and other ways and reasons to engage dads. [Read what he shared with The National Diaper Bank Network in his guest blog post "Today's Dads Can Help Close The 'Diaper Gap'" ](http://bit.ly/InSs3m)   Date Published: 04/27/2012 Last Updated: 02/12/2014 ## Learn How to Build a Fatherhood Program That Works Download this free guide for a proven 7-step roadmap—from making the case and securing funding for your program, to launching and measuring real results! 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