--- title: Dads Are Magic Too. [Video] description: Baby Magic believes the best gift we can give moms is even more involved, dedicated, and present dads. Baby Magic's Dads are Magic Too campaign supports NFI. image: https://www.fatherhood.org/hubfs/BM-BW-with-logo.png --- [Skip to main content](https://www.fatherhood.org/championing-fatherhood/dads-are-magic-too#main) - [![NFI mark](https://www.fatherhood.org/hubfs/NFI-Assets/images/NFI%20mark.svg)FATHERHOOD.ORG](https://www.fatherhood.org/) - [STORE.FATHERHOOD.ORG](https://store.fatherhood.org/) [![NFI_logo_blue_left (1) 1](https://www.fatherhood.org/hs-fs/hubfs/NFI-Assets/images/NFI_logo_blue_left%20(1)%201.png?width=149&height=82&name=NFI_logo_blue_left%20(1)%201.png) ![NFI_logo_blue_left (1) 1](https://www.fatherhood.org/hs-fs/hubfs/NFI-Assets/images/NFI_logo_blue_left%20(1)%201.png?width=119&height=65&name=NFI_logo_blue_left%20(1)%201.png) ![NFI_logo_blue_left (1) 1](https://www.fatherhood.org/hs-fs/hubfs/NFI-Assets/images/NFI_logo_blue_left%20(1)%201.png?width=119&height=66&name=NFI_logo_blue_left%20(1)%201.png) ![NFI_logo_blue_left (1) 1](https://www.fatherhood.org/hs-fs/hubfs/NFI-Assets/images/NFI_logo_blue_left%20(1)%201.png?width=89&height=49&name=NFI_logo_blue_left%20(1)%201.png) ](https://www.fatherhood.org) - [How To Build Strong Families](https://www.fatherhood.org/build-strong-families) - [Why Father Inclusion Matters](https://www.fatherhood.org/why-father-inclusion-matters) - Show submenu for Get Involved Get Involved - [Fatherhood Programs](https://www.fatherhood.org/solutions/programs-and-resources) - [Train Your Staff](https://www.fatherhood.org/solutions/staff-training) - [State, County, and City Agency Services](https://www.fatherhood.org/solutions/collaborative-services) Open main navigation Close main navigation - Show submenu for Get Informed Get Informed - [How To Build Strong Families](https://www.fatherhood.org/build-strong-families) - [Why Father Inclusion Matters](https://www.fatherhood.org/why-father-inclusion-matters) - [Father Stats & Infographics](https://www.fatherhood.org/father-absence-statistic) - Show submenu for Get Involved Get Involved - [Fatherhood Programs](https://www.fatherhood.org/solutions/programs-and-resources) - [Train Your Staff](https://www.fatherhood.org/solutions/staff-training) - [State, County, and City Agency Services](https://www.fatherhood.org/solutions/collaborative-services) - Show submenu for Get Started Get Started - [Find Your Stage of Father Inclusion](https://www.fatherhood.org/father-inclusion) - [How Father Friendly Is Your Organization?](https://www.fatherhood.org/father-friendly) - [Get In Touch](https://www.fatherhood.org/get-started) [Store](https://store.fatherhood.org/?hsLang=en) [Get In Touch](https://www.fatherhood.org/get-started) [Store](https://store.fatherhood.org/?hsLang=en) Show submenu for Get Started Get Started - [Fatherhood Data & Statistics](https://www.fatherhood.org/father-absence-statistic) - [How Father Friendly is Your Organization?](https://www.fatherhood.org/father-friendly) - [Other Free Resources](https://www.fatherhood.org/nfi-free-resources) - [Talk With us to Get Started](https://www.fatherhood.org/get-started) National Fatherhood Initiative Blog / [Latest Articles](https://www.fatherhood.org/championing-fatherhood) [General Fatherhood Program Resources](https://www.fatherhood.org/championing-fatherhood/topic/general-fatherhood-program-resources) # Dads Are Magic Too. [Video] 2 min read ![Melissa Byers](https://www.fatherhood.org/hs-fs/hubfs/Images/melissa_circle_icon.png?width=100&height=100&name=melissa_circle_icon.png) [** Melissa Byers ** ](https://www.fatherhood.org/championing-fatherhood/author/melissa-byers) Melissa is the Chief Marketing Officer at National Fatherhood Initiative® (NFI). Melissa oversees the organization's marketing, communications, graphic design, and product fulfillment functions. ![dad with baby](https://www.fatherhood.org/hs-fs/hubfs/BM-BW-with-logo.png?width=398&name=BM-BW-with-logo.png "dad with baby") When we learn about brands that are committed to recognizing fathers for everything they contribute to their children and families, we get excited. When we learn that they want to partner with us to bring the importance of father involvement to the world, we jump in headfirst! Baby Magic believes the best gift we can give moms is even more involved, more dedicated, more present dads. Read on the learn more. Trusted legacy brand, [Baby Magic](https://babymagic.com/), has partnered with National Fatherhood Initiative® (NFI) to launch a campaign “[Dads Are Magic Too](https://babymagic.com/dadsaremagictoo/)”, which puts a spotlight on influential dads across the world that are changing the way society looks at fatherhood.  For years, dads have often been known as the “passive parent,” but research shows that modern dads are more involved in their families’ lives more than ever before. In honor of these amazing role models, Baby Magic, the makers of Baby Magic products alongside parent company Naterra, have made a commitment to highlight real dads of all kinds – single dads, stay-at-home dads, dads working alongside moms – to help dads everywhere realize that they have a lot more to offer.   The partnership will support NFI’s commitment to teaching more men the importance of fatherhood, and uplifting those who may not have had a strong father figure themselves. To that end, Baby Magic will make a monetary donation to help sustain NFI’s key initiatives, and will also promote NFI’s work on many platforms.   “Baby Magic was inspired to launch the ‘Dads Are Magic Too’ campaign after observing the way that fathers all over the world are stepping up more than ever to become irreplaceable forces in their children’s’ lives and are working together with mothers to raise little ones,” said Baby Magic Director of Marketing, Laurie Enright. “In conjunction with our new campaign, we’re thrilled to be able to partner with National Fatherhood Initiative to raise awareness around the importance of fathers engaging in their children’s lives, while encouraging people across the globe to support this great cause and show love to wonderful fathers everywhere.”     To capture the spirit of this heartwarming campaign, Baby Magic created the moving and “dad-centric” video below that features the stories of real dads who are dedicated to raising their children with extraordinary love. Visit Baby Magic’s [official website](https://babymagic.com/dadsaremagictoo) and social profiles and you'll find more inspiring stories of wonderful fathers supporting strong mothers and going above and beyond in raising their little ones.   Date Published: 03/14/2017 Last Updated: 01/03/2018 ## Learn How to Build a Fatherhood Program That Works Download this free guide for a proven 7-step roadmap—from making the case and securing funding for your program, to launching and measuring real results! [Get The Guide Now!](https://www.fatherhood.org/starting-a-fatherhood-program) ![7-steps-starting-a-fatherhood_program](https://www.fatherhood.org/hs-fs/hubfs/Images/7-steps-starting-a-fatherhood_program.png?width=700&height=700&name=7-steps-starting-a-fatherhood_program.png) [ Previous ](https://www.fatherhood.org/championing-fatherhood/how-to-involve-dad-during-after-moms-pregnancy) [ Next ](https://www.fatherhood.org/championing-fatherhood/partner-child-welfare-agency) ## Related Articles ### [Limited Blog Series: Supporting My Co-Parent Image created with GPT Image 2. Quick Confidence Builds are brief activities that practitioners can use when working with dads in face-to-face or virtual group-based or one-on-one ... Read More](https://www.fatherhood.org/championing-fatherhood/supporting-my-co-parent) ### [Five Leadership Practices That Build Father-Inclusive Organizations Image created with GPT Image 2. Creating a father-inclusive organization doesn't happen through a new but isolated fatherhood program, staff training on how to include fathers, or ... Read More](https://www.fatherhood.org/championing-fatherhood/five-leadership-practices-that-build-father-inclusive-organizations) ### [Limited Blog Series: Fathering Stressors Image created with GPT Image 2. Quick Confidence Builds are brief activities that practitioners can use when working with dads in face-to-face or virtual group-based or one-on-one ... 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