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Pampers Gets Pops

Last month at Pampers Cincinnati, OH headquarters, NFI president Roland C. Warren presented the big baby care brand with a Fatherhood Award™ for its “A Parent is Born,” “Welcome to Parenthood,” and “Love Comes Early” video series.

The Huggies Conversation Continues...

As regular readers of The Father Factor know, NFI recently played a key part in a firestorm of social media commentary that led Huggies to respond to the complaints of dads and modify an ad campaign to portray dads more positively.  (If you missed it, check out our blog post rebuking Huggies for their original campaign and the second blog post applauding them for listening to the feedback of dads.)

Huggies Working to Clean Up a Diaper Mess

In The Godfather: Part II, Michael Corleone says, "I hope they will have the decency to clear my name with the same publicity with which they now have besmirched it."

In the spirit of those wise words, I am blogging today to follow up on a recent post I did about a Huggies ad campaign.

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