Mobile Toggle
btn-shop-fathersourcehomepage-btnbrn-free-resources
donate twitter  facebook  mail_button 

The Father Factor

subpage-image

Fatherhood Leader > How You Can Get Started Online

In my over three years working with fatherhood leaders and programs, I know you. You're well-intentioned and care about people. You're doing great work with great heart. But, you're too busy doing this great work to talk about the great work. You don't have time, staff, or energy to get started online. So you don't...and no one is seeing your great impact. It bothers me that you aren't getting the attention you deserve. 

I don't have all of the answers. But, it seems to me, if you can get a small start with blogging and social media, you and others can quickly start to see the impact you're having on fathers and families. I'm not talking about celebrity stuff here. I want you and your program to be seen. I want folks around you to see what you're doing and I want it to inspire others to help dads. Let's talk about how you, the super busy fatherhood leader, can get started online.

Fatherhood Leader > How You Can Get Started Online

First, let's talk about the why. Why does "getting found" online matter? Because your work inspires other folks to serve dads. It's also nice for you to show your work to potential investors and/or the people who may attend or volunteer for your program. If you can start blogging and doing social media, you will make more impact in your community. Basically, I want folks to see your work and think of you when they think about fatherhood. You are the authority in your area when it comes to fatherhood and family.

Consider this:

  • Do dads in your community know you as the helpful authority you are? How? How can they contact you right now?

When I get word of a group doing awesome things to serve dads, I usually can't find them through Google search. This is a problem. If I can't find you, and I know about you, how will a dad who needs your help, but doesn't know about you, find you?

Consider your blog like New York City. There are several major highways running through NYC. NYC has three major airports, major bus transportation, two train stations...you get the point.

Conversely, in the small town in Tennessee where I grew up, there's one highway. My hometown is great—unless you're planning on enjoying access to transportation once you visit. There are no airports in my hometown. You can't catch a bus. There isn't a train. I've never seen a cab.

Here's the point: the highways, trains, buses and planes are the things that can bring folks to you. All of the links from other sites, all of the mentions of you and your fatherhood program on social media, that's how folks find you. All of this is what turns your blog into a thing that pulls folks in to your program. There should be lots of ways for folks to find you. The more the better!

Here are two ways you can get started online without a ton of effort and time. 

1) Get Started by Blogging

One of the best ways to get found online is through blogging. Make it so you can post updates easily and on a regular basis. Think weekly rather than daily. Your readers are busy too. But try to create and/or re-purpose content on a regular basis.

There are a few things that most folks recommend when getting started blogging: 

  1. Create your blog with an easy-to-remember name. Don't get too cute. Think long-term and and error on the side of conservative rather than on fads. 
  2. Create helpful content. Stuff that dads in your area care about. What are the dads you serve asking you. Answer those same questions on your fancy new blog.
  3. Read parenting and leadership blogs to fuel your content. 
  4. Be sure to comment on other folks' blogs.

Doing these things should get your blogging off to a great start. See, that wasn't bad was it? Now to tackle social media...

2) Get Started Using Social Media

Can people find you on social media? Do you have a Facebook page? What about other social media platforms like twitter? Consider starting an account on the popular platforms where dads in your area are. Here are a few tried and true tips when it comes to social media.

It all starts with a good profile. There are a few best practices that apply to all social media platforms. Beyond these things, what you do depends on the platform. Here we go...

What to do on most social media platforms:

  1. Pick the right username > 
    • Use your real name when possible.
    • Make your username as simple as possible. Try to stay away from numbers and symbols.
    • Pick a name that’s available on most social sites. Reminder, the goal is to build engagement so folks recognize you
  2. Pick the perfect profile image > this image will show up everywhere.
  3. Write a good bio/summary > don’t skip this step. What can you say to instill confidence with your reader? Consider the folks who you are interested in connecting with. 
  4. Website links > be sure to add your blog or link to social sites when possible

Now that you're armed with this knowledge, you can rock out any of the following social media platforms. You're ready to go, I can feel it...

Getting Started on Facebook

  1. Create a Facebook business page (Here's NFI's Facebook page). Team Dad is great on Facebook. We share their posts a lot. They post graduation pictures. We love seeing fatherhood program graduations.
  2. Post a link to your business page from your personal profile.
  3. Promote your Facebook page within your existing channels (website, blog, email, LinkedIn profile, etc)
  4. Next time you host a local event (like a conference, webinar, and/or training) use Facebook events to invite people. (Consider inviting NFI, that way we know about it!)

Getting Started on LinkedIn

  1. Build a LinkedIn group (and connect with NFI on LinkedIn).
  2. Make sure your linked profile is 100 percent complete.
  3. Search through groups to find ones focused in your area. Don't overdo it on the groups. There's a maximum number you can join. Consider future partnerships in the community at this point.

Gathering Started on Twitter

  1. Create an account (follow NFI's Twitter account).
  2. Start tweeting. Talk about what's going on behind the scenes. 
  3. Follow folks in your network using the search feature in Twitter.
  4. Monitor other fatherhood, leadership and/or parenting accounts and retweet them.

Getting Started on YouTube

  1. Create a channel. (Here's NFI's YouTube account.)
  2. Consider posting your stories: things like "what we do here" and "get to know a staffer" can be helpful
  3. Consider interviewing local people for tips on parenting and the like.
  4. Create and share how-to videos on all things fatherhood.

Question > Where can I find you online? Post the links to your website/blog and social media accounts in the comments and I'll like them, follow them, and/or connect with them.

The Ultimate Guide to Connecting With Your Child

Spotlight > TOPS DAD Program in Arizona [Video]

"Any man can be a father, it takes someone special to be a dad." These words have been said for years. But a program in Arizona is living and teaching them to fathers. We're excited to see this group raise up a new generation of great dads. Check them out... 

tops dad program in Arizona fatherhood program

Tucson News Now recently ran a story about this local group who is giving men real advice about being a dad. TOPS DAD Program is all about giving dads the tools and confidence dads need to be involved in their child's life and becoming the dad they want to be. 

Watch the video below and you'll find a group of dads who understand that becoming a dad is way more than providing with a wallet—it's about being available and present. They call it "The Dad Factor". It means each and every dad has a unique and special gift they bring to raising a child. The group brings this ability out in dads by providing peer support, whether is one-on-one or with a facilitator, and with group settings.

The group knows from experience that getting together to talk with other men is vital because the men learn other ways of doing things. Dads can ask other men about parenting. What a novel idea, right? Get men in a room and get them talking about what it's like to be a dad. We couldn't be more happy about the TOPS DAD Program and what they are doing for Arizona dads. 


Here are details about the TOPS DAD program. 

Teen Outreach Pregnancy Services offers two courses for dads under the TOPS DAD Program. They help every dad from expecting fathers in their teens to fathers in their 40's. 

  • for men under 21, a free program with services that include C-P-R certification, car seat education and support groups.
  • for dads that are 21 and over, a free, onetime workshop for men only. First-time dads learn topics like parental teamwork, handling, and changing a baby and the role of a father in the family.

The group uses our 24/7 Dad® Program, our 12-week program that teaches dads everything from communication and co-parenting strategies, to tips on connecting with their child and how to discipline.

TOPS DAD Program's mission is:

At TOPS, our mission is to create healthy outcomes for children, their families, and the community. Through our TOPS DAD program, we work with fathers of all ages in Maricopa and Pima counties to be involved in their child's life and raise healthy children by instilling the Dad Factor. The Dad Factor means each and every dad has a unique and special gift that they bring to raising their child. Our program, through peer support and one-on-one facilitation, helps to bring that out so that every father can become the dad they want to be.

Learn more about TOPS DAD Program.

The Ultimate Guide to Connecting With Your Child

Be One of the First Partners in NFI’s Brand New Partner Program

The value you deserve from an NFI partnership is finally here.

You might be thinking, “Wait a minute. Doesn’t NFI already have partners? Doesn’t NFI partner with thousands of programs, organizations, and initiatives across the nation?” In a way, yes, thousands of them use NFI’s fatherhood resources and programs to engage and give dads the knowledge and skills they need.

But here’s the rub. Partnering means different things to different people. Many programs, organizations, and initiatives have expressed a desire through the years for a deeper, more intimate, more valuable relationship with NFI. We heard them, but didn’t have the pieces in place to provide the kind of value they deserved.

Now we have the pieces in place to offer that value.

Read on to learn how you can get in on the ground floor.

partner_page_header

What’s it All About? 

The new NFI Partner Program is ideal for two types/groups:

a)    Fatherhood and family strengthening programs and organizations

b)   Fatherhood and family strengthening initiatives that operate at a city or county level

The NFI Partner Program is a program unlike anything we’ve offered, and works to deepen the connection between NFI and programs, organizations, and initiatives committed to increasing the involvement of fathers in the lives of their children. There will be two types of partners:

  • Premier Partners: New and existing fatherhood and family strengthening initiatives who operate at a city or county level. These initiatives are typically multi-sector in nature, and have organizations as participants in the initiative that provide programs and services to fathers. These initiatives can be managed/led by an individual organization (e.g. housed within an organization that acts as a “lead agency”), but they must be a distinct entity that involves other organizations and individuals in the city or county.
  • Partners: Individual organizations, or fatherhood and family strengthening programs within organizations, which are not necessarily part of larger fatherhood or family strengthening initiatives (although they can be) that provide programs and services to fathers. Organizations that do not have a distinct fatherhood or family-strengthening program may provide programs and services to fathers as part of another program that benefits fathers in some capacity (e.g. workforce development, child welfare, etc.).

Click here for more information on eligibility.

Why is becoming an NFI Partner Valuable?

The NFI Partner Program helps address the following pain points (challenges) faced by programs/organizations and initiatives:

  • Securing initial and ongoing funding
  • Engaging the community
  • Proving return on investment (ROI)
  • Aligning with a national organization to take their program to the next level

For programs/organizations, it also provides training on addressing the 5 main pain points faced by organizations and programs in serving fathers. And for initiatives, it also helps ensure ongoing commitment of initiative partners.

Click here to learn more about the value of becoming an NFI Partner or Premier Partner.

How Does it Deliver Value?

The NFI Partner Program offers a benefits package that helps initiate and sustains father-focused efforts of programs, organizations, and initiatives, by leveraging a combination of unique partnerships NFI has developed with companies. Partners of NFI will also benefit from NFI’s overall and individual brands and other assets.

How Many Partners Does NFI Seek?

To begin, we’re seeking 10 Partners (organizations or programs within organizations) and 5 Premier Partners who will be designated Charter Partners and Charter Premier Partners.

Partners in this initial group will be the only partners ever to receive the “Charter” designation. We won’t open the program to other potential partners until some time next year.

Why Such a Small Group?

We’re committed to starting this program off on the right foot. We won’t bite off more than we can chew. We also want to begin by partnering with a select group who are completely committed to making a difference in the lives of children, fathers, and families.

Becoming an NFI Partner isn’t for any program, organization, or initiative. It’s for those that are truly committed to the cause of addressing father absence.

What’s the Next Step?

Apply to become a Charter Partner. Download the Request for Partnership (RFP) for the type of partner you’d like to become. (An entity can qualify for both types of partners if it meets the eligibility requirements of each type.)

Learn more about the Partner Program benefits here, or head over here to download the RFP's.

Spotlight > The Ohio Commission on Fatherhood [Video]

Several groups in Ohio are doing amazing work to connect fathers and families, and we think you should know about them. The following post and video describe the exciting, state-wide work being done by the Ohio Commission on Fatherhood.

Keep reading to be inspired by Ohio. You could do something similar for fathers (and children) in your state or county.

testfatherhoodlogo

The Ohio Commission on Fatherhood is a state-wide commission housed within the Ohio Department of Job & Family Services. Their mission is to enhance the well-being of Ohio's children by providing opportunities for fathers to become better parents, partners and providers.

As the lead agency for the Commission, they offer training and guidance to help county organizations design programs to engage fathers and promote responsible parenting. This gives organizations across the state a solid support system for intentionally offering programs and services for fathers.

In fact, the groups you see on this video came together because Ohio brought in NFI to conduct our Community Engagement and Mobilization Planning Approach, helping to rally Ohio state organizations around fatherhood in a cohesive way. In the video you'll see NFI's very own Erik Vecere facilitating the planning sessions.

View the full video here.

What is the goal of the Ohio County Fatherhood Initiative? 

"We believe we can raise the level of father involvement, creating opportunities to train fathers so they can be engage in employment." —Burl Lemon, Executive Director “Forever Dad” Muskingum County

“One of the biggest things is community mapping and being able to get some insight in terms of how our county is laid out, what the initiatives that already exist in our county are, so that we are not reinventing the wheel, and actually be able to map out where the different agencies are, community partners, and who our key stakeholders are in our county to be able to launch this initiative." —Ann Ream, Director of Protective Services, Summit County Children Services

Why participate in the Ohio County Fatherhood Initiative?

“Weve allowed fathers to take a back seat and I think what this will do will heighten the awareness of the tremendous value that a father plays in a child's life. And because of that, our communities are betterour countrys better." —Kelly Lynch, Executive Director, Guernsey County Children’s Service

"On a bigger level, its been able to connect me as a stakeholder with childrens services, with our county leadership, and to know that this is an initiative that is important on both the local and state and federal level and what a concern it is a problem I think we all own…but the solution we can all own as well.” —Ann Ream, Director of Protective Services, Summit County Children Services

“When you help a dad, youre really helping out the whole family. Its not just a moms versus dads thing. If you help the dad get his act together, then he can be a better father and then also be a little bit more cooperative with the mother, so it helps everybody. —Michael Newsom, Social Program Coordinator, Montgomery County

Would you recommend other counties to participate? 

“I would recommend this training to others. Its unfortunate that everybody cant be a part of this. So Im very fortunate to be a part of todays session here. I think its important to know how to mobilize one another in your community and at a state level too." —Ann Ream, Director of Protective Services, Summit County Children Services

I think it would be a good program for business leaders. I think it would be a good program for civic leaders and government officials. I think it would be an excellent for service providers and a cross-spectrum of people who are working with families.” —James McDonald, Director of Muskingum Counseling Center

Interested in mobilizing your community? Visit here for more information on bringing responsible fatherhood training to life in your community. Read more about how we work with state/county initiatives here

Tell us > What would you like to see your county or state do for fathers?

The Ultimate Guide to Connecting With Your Child

Don't Waste the Single Most Important Tool in Your Fatherhood Program

Some fatherhood program facilitators aren’t utilizing the single most important tool in their fatherhood program toolbox. Is it you? Maybe it's because you are either unaware of or choose not to use it, but our 24/7 Dad® and InsideOut Dad® Facilitator’s Manual is seriously the single most important tool in your fatherhood program toolbox.  

I talk to fatherhood leaders every single day and I often hear this problem. Recently, I talked to a facilitator who was using only the Fathering Handbook to run his fatherhood program. Basically, this is like riding a bike without one of the wheels. It doesn't make sense. Let me explain why.

broken-bike

If you, the fatherhood facilitator, only use the Fathering Handbooks and not the Facilitator's Manual, you and the fathers in your program are missing out on the experiential activities that reinforce the key concepts of the program. You, the leader, must be intentional about going to the Facilitator’s Manual to find the 2 sections that are critical for maximum impact of the program: the Program Guide and the Session Guide.

The Program Guide provides the background on what you need to truly understand the program. This includes what you're facilitating (e.g. conceptual development, philosophy, values, and principles) and how to implement and evaluate it.

The instructions in the Session Guide bring the program to life through activities that raise awareness and build the knowledge and skills fathers need to be involved, responsible, committed. In short, if you aren't using the Facilitator's Manual with our programs, you're wasting the single most important tool in your fatherhood program. I say this because, in my over a decade of experience working at NFI and talking with fatherhood leaders, I know that if you don't use the Facilitator's Guide, you won't see the results you want to see and your sessions won't resonate with the dads you're serving as well as they could.

If you have the Facilitator’s Manual, but haven’t been using it, I strongly recommend you use it to prepare and deliver each session. If you don’t have the Facilitator’s Manual, you can order a complete 24/7 Dad® kit or InsideOut Dad® kit.

I also recommend downloading these free guides designed to help you maximize the impact of your program(s): A Guide To Implementing 24/7 Dad® with Fidelity and A Guide to Implementing InsideOut Dad® with Fidelity.

The Ultimate Guide to Connecting With Your Child

How to Effectively Engage Fathers: The 5th Competency

Funding. Funding. Funding. A couple of weeks ago, I wrote about recruitment and retention as being the bane of practitioners’ existence. That’s only half the story. The other half of practitioners’ bane, if you will, is funding fatherhood programs.

fundraising 

This post is the fifth and final in a weekly series in which I highlight the five core competencies you need to effectively engage fathers, and how you can develop each competency with NFI’s Father Engagement CertificateTM (FEC), an affordable on demand training that will help you develop those competencies.

Click here to read the post on the 1st competency: How to Create a Father-Friendly Organization

Click here to read the post on the 2nd competency: How to Design a Best Practice Fatherhood Program

Click here to read the post on the 3rd competency: How to Think Like a Marketer

Click here to read last week’s post on the 4th competency: How to Involve Moms 

Fundraising

The key to raising funds to start and maintain a fatherhood program is identifying diverse funding sources and securing funds from those sources that, when combined, provide multiple funding streams. All too often practitioners and organizations rely on one or two funding sources, which places the program at risk when those sources dry up as most eventually do. And all too often they’re involved in “crisis fundraising” that is reactive rather than proactive.

The fifth competency in effectively engaging fathers centers around the development of a well thought out, comprehensive Fund Development Plan for your fatherhood program that involves:

  • Identifying and securing of funds for the program.
  • How to position the fatherhood program within a larger context (i.e. related issue such as child abuse prevention).

Such a plan: 

  • Focuses on activities/tactics for raising funds.
  • Answers:
    • How you will identify funding sources?
    • How you will secure funds from sources?
    • Who will help identify and secure funds?
  • Limits crisis fundraising by:
    • Identifying opportunities to meet current program needs.
    • Identifying opportunities to meet future program needs.

To create an effective plan, you need to learn how to research, select, and engage (initially and ongoing) individual donors and other funding sources (e.g. family foundations). 

FEC Session 5: How to Develop a Funding Plan for a Fatherhood Program

This session helps you think through how you will fund your fatherhood program, and covers the importance of a Fund Development Plan. You will learn about the nuances of raising funds from individuals and foundations, as well as how to profile, research, select, and engage different types of funders/funding streams. Thinking through your funding options will help you prepare to launch a successful, sustainable fatherhood program.

Click Here to Start Your Father Engagement Training

FEC_training_logo

Don’t delay. Click here to start the process of earning your Father Engagement Certificate

Do you have a funding plan for your fatherhood program?

Does your plan include current needs and anticipate future needs?

slider_FatherEngagement

***

The Ultimate Guide to Connecting With Your Child

How to Stretch Your Dollars for Children [Infographic]

NFI stretches your dollars through our capacity-building approach.

Every child deserves a 24/7 Dad. From free fatherhood resources to fatherhood products, programs and trainings, your donation supports our mission.

In fact, our free fatherhood resources now out number the products and resources we sell in our store. Today, we have 105 free resources that can be downloaded, read, watched, and reviewed. For instance, our free resource The Ultimate Guide to Connecting with Your Child has been downloaded almost 5,000 times! That's 5,000 fathers that are now armed with questions they can ask their child to generate meaningful conversations.

Just as we exist to create more involved dads, we serve fatherhood programs and organizations. Your donation also helps us create free resources for fatherhood leaders and organizations. Basically, you can think of us as a Cisco Systems or IBM of the family-strengthening arena. Just like IBM helps other businesses and governments build their technology infrastructures, we help other organizations and governments build their family-strengthening infrastructures.

Let's look at the problem of father absence, what NFI does to remedy this problem, and just how much your support truly matters...

How to Stretch Your Dollars for Children [Infographic] donate to fatherhood.org

The Root

How to Stretch Your Dollars for Children [Infographic] donate to fatherhood.org

One out of three American children live without their dad. That’s 24 million children, enough to populate New York City three times! These children are in every community, including your own. You can help these children by ensuring your dollars have maximum impact on child well-being.

How to Stretch Your Dollars for Children [Infographic] donate to fatherhood.org new york city nyc

NFI Connects Fathers and Children

How to Stretch Your Dollars for Children [Infographic] donate to fatherhood.org

  • We are the go-to source for thousands of organizations to obtain effective fatherhood training, programs, and other resources.
  • We are a nonpartisan, nonprofit organization relying on contributions from individuals and foundations to improve child well-being and prevent father absence.
  • NFI builds the capacities of those organizations to offer programs and services for dads, moms, and families.

NFI's Partners Include:

6-military-icon How to Stretch Your Dollars for Children [Infographic] donate to fatherhood.org
Military > 
All branches of the U.S. Military, National Guard, and Reserve Units

 

corrections prison jail How to Stretch Your Dollars for Children [Infographic] donate to fatherhood.orgCorrections > State, county, and private prisons/jails; Federal Bureau of Prisons; and state, county, and local reentry programs.

 

8-agency-icon How to Stretch Your Dollars for Children [Infographic] donate to fatherhood.org state local county government agency

State and Local/County Agencies > Health and Human Services; maternal and child health and welfare programs; and child abuse prevention organizations.

 

9-community-based-icon How to Stretch Your Dollars for Children [Infographic] donate to fatherhood.orgCommunity-Based Organizations > Community action agencies; head start and healthy start programs; grassroots fatherhood and family service organizations; and schools.

We track our success and impact through: U.S. Census data; program and project evaluations; number of resources distributed and organizations trained; and case studies, stories of impact and testimonials.

NFI’s Impact:

More than 7 Million NFI RESOURCES have been distributed to dads and momsNFI programs are used in all 50 states, Washington D.C, and U.S. Territories. 

NFI has trained more than…

  • 6,300 Organizations In-Person
  • 14,100 Staff In-Person
  • 15,000 Staff Online
10-NFI-impact-7-million How to Stretch Your Dollars for Children [Infographic] donate to fatherhood.org

 

A child raised with a dad is:

  • 4X less likely to live in poverty
  • 2X more likely to graduate high school
  • 7X less likely to become or get someone pregnant as a teen
  • 2X less likely to have emotional or behavioral problems
  • 7X less likely to be incarcerated as an adult
11-child-raised-with-dad-image stats fatherless home stats research How to Stretch Your Dollars for Children [Infographic] donate to fatherhood.org

NFI stretches your dollar through our national network that reaches into your backyard.

Fathers matter. Your support matters.

Begin making a difference for children everywhere. 
Donate today. Visit fatherhood.org/donate

12-NFI-donate-today-cta How to Stretch Your Dollars for Children [Infographic] donate to fatherhood.org

Click here or anywhere on the infographic to enlarge, download or share.

Stretch-Your-Dollars-For-Children-with-NFI How to Stretch Your Dollars for Children [Infographic] donate to fatherhood.org

***

The Ultimate Guide to Connecting With Your Child

How to Effectively Engage Fathers: The 4th Competency

Mom and dad don’t get along. Maybe they hate each other. Perhaps there is, unfortunately, a history of abuse in the relationship. Mom might not even realize that she restricts dad’s access to his children. Do any of these descriptions ring true in your work with fathers, mothers, families?

stressed-mom

This post is the fourth in a weekly series in which I highlight the five core competencies you need to effectively engage fathers, and how you can develop each competency with NFI’s Father Engagement CertificateTM (FEC), an affordable on demand training that will help you develop those competencies.

Click here to read the post on the 1st competency: How to Create a Father-Friendly Organization

Click here to read the post on the 2nd competency: How to Design a Best Practice Fatherhood Program

Click here to read last week’s post on the 3rd competency: How to Think Like a Marketer 

Involving Moms in Promoting Father Involvement

Our country has a remarkable structure that addresses the health and well-being of women, mothers, and children. While there are certainly issues with that structure and areas for improvement, there’s no debate about the lack of a structure that addresses the well-being of men and fathers. 

Unfortunately, fathers are most often the parent left out of the parenting equation when organizations implement parenting and family-strengthening programs. To be fair, fathers are often reluctant to avail themselves of these programs; nevertheless, organizations typically don’t make a concerted effort to reach them. Consequently, “parent” is a code word for “mom” from many fathers’ perspective. Organizations fail to speak directly to the needs and wants of fathers.

Fatherhood programs can’t make the same mistake—that is, leave moms out of the equation when it comes to implementing a fatherhood program. But wait, you might say: What do moms have to do with implementing a fatherhood program? A lot. 

Mothers are often the gatekeepers when it comes to fathers’ access to their children. Mothers can facilitate or hinder fathers’ involvement, particularly when fathers are non-residential or non-custodial. Even when mothers and fathers are romantically involved and living in the same home, mothers can unconsciously and unnecessarily restrict fathers’ access to their children.

That’s why it’s vital that you learn how to go the extra mile and build the fourth competency in effectively engaging fathers in Session 4 of the Father Engagement Certificate training: How to Work with Moms to Encourage Father Involvement.

This session covers the “why” and “how” to involving moms in encouraging father involvement. Learn about the “Five Aspects of Family Life” associated with father involvement, and how to use “intensity levels” to assess how you should approach involving moms. Also learn why training female staff to more effectively engage fathers is so important, and about a free resource from NFI that will help you train female staff to more effectively engage fathers.

Click Here to Start Your Father Engagement Training

FEC_training_logo

Don’t delay. Click here to start the process of earning your Father Engagement Certificate

How much do you know about the impact of mothers in ability of the fathers you serve to be as involved as possible in the lives of their children?

Do you know the typical behaviors associated with “restrictive gatekeeping?”

 

slider_FatherEngagement

***

The Ultimate Guide to Connecting With Your Child

How to Effectively Engage Fathers: The 3rd Competency

Is marketing the same thing as outreach? Is marketing the same thing as promotion? Is marketing the same thing as sales? How should an organization market a program or service differently to fathers compared to mothers? Those are tough questions to answer, which is why understanding how to think like a marketer is so vital to effectively engaging fathers.

think_like_a_marketer_boy

This post is the third in a weekly series in which I highlight the five core competencies you need to effectively engage fathers, and how you can develop each competency with NFI’s Father Engagement CertificateTM (FEC), an affordable on demand training that will help you develop those competencies.

Click here to read the post on the 1st competency: How to Create a Father-Friendly Organization, and here to read last week’s post on the 2nd competency: How to Design a Best Practice Fatherhood Program.

Thinking Like a Marketer 

Recruitment and retention are the bane of many practitioners’ existence. I can’t tell you how many folks have approached me over the years with tales of woe when it comes to recruiting fathers to enroll in a program and to maintain their participation after enrollment. 

Unfortunately, successful recruitment and retention are not simply a matter of cutting and pasting tactics that have worked for other programs. While you can certainly borrow some tactics that might work in your situation, every program must learn on its own what works to effectively recruit fathers and maintain their participation. What will work for your program will likely be a combination of what has worked elsewhere and what’s unique for your fathers in your setting. You also have to understand the difference between how to get fathers to enroll in a program and how to get them to stay after enrollment.

For those reasons and others, learning how to think like a marketer is the third competency to effectively engaging fathers. Marketing a fatherhood program involves:

  • Learning how to think logically and creatively.
  • Learning key behavior-change theories and their role in motivating fathers.
  • Learning how the “marketing mix” impacts the design of a marketing campaign.
  • Understanding the role today’s technology plays in reaching and keeping fathers engaged.
  • Understanding that the whole is greater than the sum of the parts.
  • Understanding that marketing requires time and patience to do correctly.

That’s why Session 3 of the Father Engagement Certificate helps you learn How to Think Like a Marketer When Marketing a Fatherhood Program. It covers important behavior-change theories and how they contribute to marketing a fatherhood program, the role of the marketing mix in marketing a fatherhood program (the 7Ps of marketing a fatherhood program), and the role of technology in promoting a fatherhood program.

Click Here to Start Your Father Engagement Training

FEC_training_logo

Don’t delay. Click here to start the process of earning your Father Engagement Certificate

Do you know how to think like a marketer?

How easy or difficult is it for your program to recruit fathers and maintain their participation?

slider_FatherEngagement

***

The Ultimate Guide to Connecting With Your Child

Study Lays Evidence Base for 24/7 Dad®

An ongoing study in Hawai‘i using an experimental design has found that NFI’s 24/7 Dad® program develops pro-fathering knowledge and attitudes and the five characteristics of the 24/7 Dad. It also improves behaviors expected of today’s contemporary fathers, the quality of father-child relationships, and fathers’ co-parenting, thus improving fathers’ relationships with the mothers of their children. This study lays the evidence base for the program.

Study Lays Evidence Base for 24/7 Dad® university of hawaii center on the familyA research team at the Center on the Family at the University of Hawai‘i led by Dr. Selva Lewin-Bizan evaluated the program by randomly assigning fathers to treatment and control groups. Fathers in the treatment group participated in 24/7 Dad® while fathers in the control group did not. Random assignment is considered the “gold standard” of research design because it reduces selection bias, thus the likelihood that outcomes are due to chance rather than the intervention.

In addition to this research design, what makes this study so important is the research team found the program improved not only fathers’ pro-fathering knowledge and attitudes, it improved father involvement, the quality of the father-child relationship, and the quality of the father-mother relationship, as measured by improvements in co-parenting. Affecting knowledge and attitudes is important, because they are antecedents of behavior, but positively affecting them doesn’t necessarily lead to behavior change. This study found behavior change within the two most important relationships of fathers that are the primary focus of the program. 

And that’s not all. The program also affected fathers’ happiness in being a parent. Fathers reported being happier as a parent after completing the program. Moreover, the improvements in father involvement and co-parenting were held over time. 

Dr. Lewin-Bizan employed several evaluation tools with fathers in both groups to compare the impact of the program. These tools included the pre- and post-survey that is part of the 24/7 Dad® program (measures pro-fathering knowledge, attitudes, and self-efficacy related to the five characteristics of the 24/7 Dad) and several previously validated instruments that measure fathers’ involvement with their children, fathers’ self perception of their parenting role, co-parenting, and fathers’ degree of happiness in being a parent. Her team administered all of the instruments before and immediately after the program ended, and administered the father involvement and co-parenting instruments at a six-week follow up. 

This study adds to a number of studies on the positive impact and effectiveness of 24/7 Dad® in a variety of settings and with racially and ethnically diverse fathers of all ages. To download this study and others, click here.

The Ultimate Guide to Connecting With Your Child

How to Effectively Engage Fathers: The 2nd Competency

Quickly…name three best practices in designing effective fatherhood programs. Cat got your tongue? If so, you’re not alone. Answering that question is about as hard as scoring a 2400 on the SAT.

fatherhood_program_best_practices

This post is the second in a weekly series in which I highlight the five core competencies you need to effectively engage fathers, and how you can develop each competency with NFI’s Father Engagement CertificateTM (FEC), an affordable on demand training that will help you develop those competencies.

Click here to read last week’s post on the 1st competency: How to Create a Father-Friendly Organization

Best Practices

The second competency in effectively engaging fathers is the ability to design a fatherhood program (or service) based on the practices that have the most impact on program success. These practices—commonly referred to as “best practices”—provide the foundation or structure for effectively engaging fathers regardless of your experience serving fathers, the kinds of fathers you serve, or the setting in which you serve them. 

What, exactly, are best practices? Simply put, they’re successful, community-invented efforts (culturally relevant) worth emulating. They tell you:

  • Exactly what needs to be done differently.
  • What’s working and how you can do more of it.

Furthermore:

  • They’re identified through observation.
  • They provide direction, hope, and motivation around change.
  • They address root causes and challenge conventional wisdom.
  • They avoid “analysis paralysis” by taking focus off “the problem” and putting it on “the solution.”
  • They create positive, short- and long-term change.

But it’s not just enough to learn these practices and how to apply them. It’s also vital that you know the “blind spots” that hinder organizations in effectively serving fathers. You need to know what they are and which ones are most relevant to your organization so you can avoid being blindsided by them. 

Thus, Session 2 of the Father Engagement Certificate covers Program Design Using 7 Best Practices. This session provides you with a simple, flexible approach based on seven best practices to design an exceptional, unique, community-based fatherhood program. Learn about blind spots that hinder organizations in creating effective fatherhood programs, resources NFI has designed to help organizations leverage and unlock the power of the best practices, as well as other best practices that might be right under your nose.

Click Here to Start Your Father Engagement Training

FEC_training_logo

Don’t delay. Click here to start the process of earning your Father Engagement Certificate

What does your organization do really well in serving fathers that you should do more often?

What are the biggest hurdles your organization must leap to become as successful as possible in serving fathers?

slider_FatherEngagement

***

The Ultimate Guide to Connecting With Your Child

Dads Graduate Fatherhood Pilot Program in McNairy Co Jail, Selmer, Tenn [Video]

It's that time of year, the time for graduation speeches and shaking hands for a job well done. As students across the nation are receiving certificates for their accomplishments, here are gentlemen getting a different certificate for walking the line. Reporting from Selmer, Tennessee, ABC WBBJ Eye Witness News 7 Journalist Katie Shambo shows a graduate program of a different kind—but filled with even more sense of accomplishment and purpose.

tenn_dads_graduate_in_jail

You can read the original post Dads Graduate from Pilot Program in McNairy Co Jail. Coverage and excerpts from the original story follows in this post.

It's Wednesday morning, and the McNairy County Jail is holding its first graduation for its fatherhood pilot program. "The sheriff said that I don't have to come back and that really stuck with me," inmate and InsideOut Dad® graduate Joseph Lands, says. Shambo reports, Lands has been working toward this day since September.

"The sheriff said that I don't have
to come back and that really stuck with me."
—Joseph Lands (InsideOut Dad® graduate)


"It means the world. I mean without a second chance we'd be dead in the water we wouldn't have a leg to stand on and this gives us an opportunity to be a better person to be a productive member of society," says Land.

Shambo says Lands is one of five inmates who make up the McNairy County Jail's first graduating class of the Inside Out Dad® program. As NFI readers know, the program was established to help incarcerated fathers with fatherhood and parenting skills along with other resources and opportunities that will help them when they're released.

"It's a curriculum to help them be better fathers, to help them be better husbands, to help them be better leaders of their families and be better in the workforce," director Jimmy Bell said. Each year 700,000 people are released from jails and prisons and within three years more than two-thirds of them are back behind bars.

"It's a curriculum [InsideOut Dad®]
to help them be better fathers,
to help them be better husbands,
to help them be better leaders of their families
and be better in the workforce."
—Jimmy Bell, 
Director


For some, jail is a time to rethink, refocus and make the necessary steps not to re-offend and that's what the Inside Out Dad® program is designed to do. "Knowing that people care it helps out a lot. I mean it makes you want to strive to be a better person it's a good thing," Lands said.

Shambo points out that Lands has a 10-year-old daughter. Lands has been in and out of jail six times, but with his new skills and resources, "this will be my last," he says.

Director Jimmy Bell says that "in addition to helping the men be better dads they are now prepared to support their families." "They all have a resume now," says Bell, "They also now have a desire to leave a life of crime behind."

"They all have a resume now...
they also now have a desire
to leave a life of crime behind."
—Jimmy Bell, Director


Shambo reports 
The Southwest Human Resource Agency plans to implement the program in seven more West Tennessee County jails by July 1. In McNairy County, they will also begin a similar program for women in July.

Watch the video that follows about the first fatherhood program in McNairy County, Selmer, Tennessee. Learn about how these men are set to walk a different path—a path leading back to their families. Make no mistake about it, there may not be institutional columns or caps and gowns in this video, but among the prison bars and orange jail suits, these men are no longer called by their inmate number. They are called by their new names...24/7 Dads.


Can't view the video? Watch the full video and interview about the Inside Out Dad® Program in this Tennessee Pilot Program here.

Visit us for more information on the Inside Out Dad® Program or register for our upcoming webinar training for InsideOut Dad® happening June 25th. Get the official 24/7 Dad® t-shirt for you or the group you lead here

New Call-to-action

***

The Ultimate Guide to Connecting With Your Child

How to Effectively Engage Fathers: The 1st Competency

Many practitioners and organizations “leap before they look” when engaging fathers, as they often don’t take the time to consider the competencies they need to effectively engage fathers. As a result, they step off a cliff and into an abyss, and soon wonder why working with fathers is such a challenge.

blindfold-businessman-loop-before-leapingDuring the next five weeks, I’ll highlight the five core competencies (one per week) you need to effectively engage fathers, and how you can develop each competency with NFI’s Father Engagement Certificate(FEC), an affordable on demand training that will help you develop those competencies.  

Creating a Father-Friendly Organization 

The first competency in effectively engaging fathers is often the most overlooked: the ability to create a father-friendly organization. The fact that it’s often overlooked is unfortunate because it lays the foundation for the other competencies and success in engaging fathers.

What does it mean to be father friendly? It means that serving fathers is integrated into the fabric of an organization’s culture. Specifically:

  • The leaders and other stakeholders have “bought into” and provide emotional and material (e.g. financial) support to serving fathers.
  • The policies and procedures of the organization—the nuts and bolts that guide staff behavior—are inclusive of fathers, encourage staff to engage fathers, and hold staff accountable when they don’t effectively engage them.
  • The programs and services include fathers as a distinct audience to serve and include content relevant to fathers’ needs and wants as men and parents.
  • The organization engages the community in promoting its service to fathers (e.g. via referrals from other organizations) and to generate support (e.g. financial and political) for its father engagement efforts.

The trap many practitioners fall into is thinking their organization is father friendly simply because they have a fatherhood program or serve fathers as part of a larger program (e.g. general parenting or family-strengthening program). They don’t understand that it’s not enough to simply add a program, service, or other effort aimed at fathers. It’s vital to adopt a holistic approach in creating an organization that, at its very core, understands the importance of serving fathers and acts on that understanding.

That’s why Session 1 in our Father Engagement Certificate training teaches you How to Create a Father-Friendly Organization from a holistic perspective, with a focus on four areas for improvement that create an organizational culture that supports exceptional fatherhood programs and services. Learn the 8 Pillars of Leadership and no-cost and low-cost tactics to help your organization become father friendly, and also about The Father Friendly Check-Up: the most widely used tool in the nation that helps organizations become father friendly. The session also includes case studies of how other organizations have successfully used this tool.

How father friendly is your organization?

Can you name the four areas of focus in creating a father-friendly organization?

Don’t delay. Click here to start the process of earning your Father Engagement Certificate

slider_FatherEngagement

***

The Ultimate Guide to Connecting With Your Child

Get Your Father Engagement Certificate™ from the Nation’s Leader

National Fatherhood Initiative (NFI) has always been dedicated to providing resources, training, and technical assistance on how to effectively engage fathers. That’s why I’m so pumped to announce that we’ve taken that dedication further with the launch of our Father Engagement CertificateTM (FEC), an affordable on demand training that focuses on the 5 core competencies you need to make an even bigger difference in the lives of children, fathers, mothers, and families.

slider_FatherEngagement

What’s Great About It? 

The FEC is:

  • On demand. Learn and earn at your own pace. Get trained and earn the FEC as quickly as you need, or take as much time as you like.
  • Convenient. Always available. No travel, no hassle.
  • Affordable. Enough said.
  • Fully automated. Get started whenever you want. The entire process from purchase to receiving your certificate is fully automated. No need to email or call staff or wait for staff to get back to you. (Although we’re here if you need us!)
  • Valuable to You. Develops 5 core competencies. Increases your effectiveness. Builds further credibility within and outside your organization. You will receive an official certificate to display and an electronic badge you can place on your resume, LinkedIn profile, and other social media profiles/accounts.
  • Valuable to Your Organization/Program. Builds organization and program effectiveness. Includes practical advice and guidance that addresses critical pain points (challenges) in serving fathers. Builds credibility with funders. Your organization can promote that it has staff with FECs from the nation’s fatherhood leader.

Who Should Earn It?

The FEC is ideal for:

  • Individuals who currently work with, or desire to work with, fathers and families in communities. It’s ideal for fatherhood practitioners and staff in community organizations, social service agencies, churches, prisons/jails, military bases, and more… basically, anywhere there are fathers receiving services or participating in programs.
  • Anyone working with fathers on a volunteer, mentor, or consulting basis.
  • Anyone who has started, or wants to start, a fatherhood initiative in his or her community.

Which Father Engagement Topics are Covered?

You will learn strategies and tactics not previously released to the public. These are strategies and tactics taught to a select group of nearly 125 fatherhood and family service organizations during NFI's 5-year federally-funded National Responsible Fatherhood Certification College. NFI invested a significant amount of time and funding to develop and hone the curriculum for the college. The FEC distills the most vital content from that curriculum. An evaluation of these organizations showed that they used the same content contained in the FEC to increase their organization’s capacity in the short term and long term to effectively engage fathers. (It also helped them acquire additional funding!)

The topics include:

  1. Foundational: How to Create a Father-Friendly Organization
  2. Program Design: 7 Best Practices in Designing a Fatherhood Program
  3. Recruitment & Retention: How to Think Like a Marketer When Marketing a Fatherhood Program
  4. Involving Moms: How to Work with Moms to Encourage Father Involvement
  5. Fundraising: How to Develop a Funding Plan for a Fatherhood Program

Click here to learn even more about the FEC including the content of each training session.

What If I Want Multiple Staff in My Organization to Earn an FEC?

That’s easy. Purchase as many FEC trainings as you need. Our fully automated process does the rest!

What If I Want Multiple Staff in Several Organizations to Earn an FEC?

That’s easy, too. Let’s say you’re with a local, state, or federal agency that has grantees or partners who can benefit from acquiring FECs for their staffs. Or, perhaps, you’re part of a city, county, or state fatherhood or family strengthening initiative that includes multiple organizations as members or partners who could use FECs? Just contact us and we’ll coordinate everything for you for the cost of the certificates you need and an additional, reasonable coordination fee.

FEC_training_logo

How Do I Get Started?

That’s the easiest part. Click here to start the process of earning your Father Engagement CertificateTM. (If you need to pay by purchase order [PO], email us.)

Click Here to Start Your Father Engagement Training

How the YMCA of Greater Des Moines, Iowa is Helping Fathers & Families (Video)

We talk about how "Over 24 millions kids in the United States live without their fathers" often. But at NFI, we don't glaze over this statistic. Why? Because behind each number is a child. Behind the national number, there's a statistic for each state. Behind each state number, there's a story. Like this one...

johnrgrubbcommunity-ymca-iowa

In Iowa, there are over 64,000 households with children under age 18 who have no father present. But, the YMCA of Greater Des Moines is working to help by serving fathers and families through their Fatherhood Initiative. Watch how this program is helping men improve their relationship with their children—and help the city of Des Moines—one father at a time.

The Fatherhood Initiative through the John R. Grubb YMCA is helping men improve their relationship with their children. The Y has a variety of resources available to help fathers connect with their families. Their Facebook page is a great example for leaders interested in doing more to reach fathers and connect them with their family.

The Fatherhood Initiative uses NFI's 24/7 Dad® Program, the 12-week course that teaches dads key principles of fatherhood. It teaches everything from how to connect with your child to how to talk with the mom of your child. The program is helping The Fatherhood Initiative in Des Moines to foster and build up connections between fathers, their children and families. The class also provides an opportunity to meet other fathers in a similar situation and work with YMCA staff to create solutions to problems affecting the relationship between dad and child. Watch this video to see their work with fathers...

Can't view the video? Click here.

Morgan Streeter (Director, Y Fatherhood) explains the importance of a fatherhood program: 

The main purpose of The Fatherhood Initiative is to engage men in the lives of their children because we know a child does a lot better when both parents are actively involved...we find these guys and give them the resources to be more involved and to give them that support so they feel comfortable being more involved.

As you watch the video, don't miss what Ed Nichols (Faith-Based Fatherhood Leader) says about fatherhood:

We all have the same issues. We are all trying to be involved in our kids lives. The culture doesn't teach us how to do that. So we help guys understand that not only do you need to be involved in their kids' lives—they need to be strategic as a dad. They (kids) need to see us do certain things. They need to hear things from us. They need to receive things from us. A kid wants to know their dad loves them.

In Iowa, there are over 64,000 households with children under age 18 who have no father present. Jose Ochoa, Sr. reveals what it's like to be a father and need help connecting with your child: 

The best part of being a father is the unconditional love that goes both ways. Much like the past, he doesn't know my mistakes. He doesn't know the bad choices I've made. He knows me for being a dad. I wish my son was with me more often and I know eventually he will be. But sometimes it's hard when I sit alone by myself and he's not there with me, and he should be there with me, that's the hard part.

Child support is not just about money. Nikolle Ross points out who suffers when dad isn't involved: 

When a father isn't there, sometimes a child feels guilty they may blame themselves for their father not being there thinking that it's their fault. Sometimes, the mother is working excess hours and she's not able to be there all the time and so it leaves a lot of room for a child to get into trouble because there's no one there, there's no guidance at home. So then, really they've (the children), ahve lost their mother and father by their father not being present.

Statistics show a child growing up without an involved dad is...

  • 4X more likely to live in poverty
  • 7X more likely to become pregnant as teen
  • More likely to have behavioral problems
  • More likely to face abuse and neglect
  • More likely to abuse drugs
  • More likely to go to prison
  • More likely to commit a crime
  • 2X more likely to suffer obesity
  • 2X more likely to drop out of high school

What's it take to be a good father? Ed Nichols has the answer: 

A good father is one that is not passive. He's not sitting back waiting for someone else to do something for the kids or expecting his wife or the kids mother to do it or teacher to do it. He's one that accepts responsibility for his role as a father.

What does a program like the Des Moines YMCA and 24/7 Dad® resources do for dads? Listen closely to the painful, yet helpful, words of Jose Ochoa, Sr.: 

I got involved in this program at a real sad my life and everybody here was very supportive. It was a place where I could come invent, get mad, you know, talk about what was hurting me, what was bothering me and that really helped me a lot through sad times —when I wasn't able to see my son. We are not alone. There's a lot of guys out there that are single parents with kids and these people listen and care. And don't give up.

If you live in the Des Moines area, visit the YMCA Fatherhood Initiative.

What's your city doing for fathers? Find out who uses NFI resources using our FatherSource Locator™ and help connect with fatherhood leaders in your area.

The Ultimate Guide to Connecting With Your Child

The Father Factor Blog > Where Fatherhood Leaders Go To Learn.

Search Our Blog

Topics