Creating Change in Your Organization or Community

One of the biggest challenges in creating change in any organization is getting the right people onboard at the right time.  Helping your organization or community develop a passion for reaching fathers is no different. 

The Tipping Point by Malcolm Gladwell provides a great way to understand who you need onboard in order for responsible fatherhood to spread like wildfire.  He describes three categories of people: connectors, mavens, and salesmen.  

Connectors are people who know a lot of people.

Mavens accumulate knowledge and to whom people go if they have questions.

Salesman are people that can sell absolutely anything.

So the next time you are trying to put together either an internal team or need to assemble a group of community leaders to address fatherhood issues in your community, make sure you have an equal representation of these three categories of people.  You will increase your probability of having a much greater impact and moving closer to a tipping point for responsible fatherhood!

Photo credit: http://ruthcatchen.wordpress.com/2012/07/18/change/