The Father Factor

We Can Help You Solve the Mystery of Marketing Your Fatherhood Program

Posted by Melissa Byers

Most Recent Fatherhood Posts

May 17, 2017

Marketing. Maybe you love it, maybe you hate it. Maybe you just don't know how to do it. When it comes to promoting your fatherhood program, good marketing is necessary.

For years we've heard from practitioners that recruiting dads is their biggest challenge. But, with the right marketing assets (think: print and online templates) that communicate a cohesive, catchy message (which includes your program logo and custom info), you can most definitely become the "marketing ninja" your organization needs to bring those dads in the door.

Introducing the NEW 'Be There' Campaign Kit: customizable marketing materials to recruit fathers into your fatherhood program. Read on to learn more.


I'm a huge 'I Love Lucy' Fan. If you've ever watched, you might remember the episode when Lucy is filming an advertisement for the product Vitameatavegamin. In it, she says, "...Everything you need is in this little bottle". We quickly learn the full "power" of this product as she takes spoonful after spoonful for each 'take' of the commerical.

I liken our new 'Be There' Campaign Kit to Vitameatavegamin. (Yes, I did!)

The 'Be There' Campaign Kit solves the mystery of marketing your fatherhood program by providing everything you need for marketing your program, all on one little flash drive for just $99.

This little USB flash drive in a blister pack may not look like much, but it's SUPER powerful!

Let's step back and talk about the campaign message. A key aspect of marketing campaigns are their marketing message, tagline, or "theme." With that in mind, this campaign's theme is 'Be There'.

There are many different ways dads can be there for their kids. This simple, yet powerful message set the five-year course for the highly successful Colorado Department of Human Services (CDHS)’ “Be There for Your Kids” campaign.

The “Be There” campaign raised awareness of the 63 Colorado fatherhood programs funded by CDHS’ Promoting Responsible Fatherhood Initiative. Photos of fathers with their children on the campaign materials provided a personal connection to fatherhood. The campaign used posters, flyers, postcards, social media, a website, and local events to help connect dads to local programs and services. As a result, the campaign led more than 5,000 fathers to enroll in a fatherhood program!

Because the Colorado “Be There” campaign was so successful, NFI received permission from Rich Batten, manager of the Colorado Promoting Responsible Fatherhood Initiative for the Colorado Department of Human Services and their partner, Families First, to extend the “Be There” campaign to organizations across the nation to use to recruit dads to their programs. Families First continues to manage the Colorado Dads website and “Be There” materials posted online. 

BeThere-Package-with-Price.jpgHere's what you get with the 'Be There' Kit:

  • The 'Be There' USB flash drive includes all of the 'Be There' marketing templates, along with additional online ad templates and event-related materials to make the materials as useful as possible to promote your fatherhood program and services. You can customize each piece to include your local information. 
  • After purchasing the kit, you will be given access to an online marketing platform (website) hosted by Xpressdocs, which allows you to customize any of the “Be There” campaign materials that can be physically printed and/or mailed (i.e. flyers, posters, and door hangers). You can save and download a PDF version of each piece for printing in your own office (or at a local copy center).
  • Alternately, you can choose to have Xpressdocs print and mail your customized materials to your office, or to a contact list you upload or purchase. Note: There is a fee for printing and list purchases; see the site for pricing.


Not only will you have a one-stop-shop for customizing your materials, you will get more dads in the door, AND you'll look like a marketing superstar.

Learn more and purchase your Kit today. 

Topics: NFI-Specific Programs & Resources

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