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Great Commercial. Bad tagline.

I love the pro-fatherhood imagery in this commercial. Take a look:

Everything is perfect until the tagline. I think it should say the opposite, “It’s good to be a friend. It’s better to be a dad.”

Kids have plenty of friends (usually), but they only have one dad. There is something unique and irreplaceable about being a dad, and while being a friend to your child can certainly be part of that, there is so much more to it than that.

You are their teacher, their guide, their protector, their provider, their nurturer. I don’t think we typically expect all of that from our friends. Furthermore, one could even argue that kids don't need another friend in their dad; they need a parent. I’ve heard more than one story of a dad trying to be his child’s “friend” and finding out the hard way that the child needed a lot more than that, especially in the area of discipline.

Anyway, maybe I am splitting hairs on this one. The “feeling” that the commercial gives me is great. I just wish they had come up with a better tagline. This tagline almost ruins the commercial because it makes fatherhood out to be less than what I think it really is.

What do you think? Is it better to be a “dad” or a “friend” to your child?

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Choosing Fatherhood: America’s Second Chance

KostinerCover resized 600At NFI, one of the most common questions we get is “So, what do you guys do?” This question often follows a long explanation of what we do. That was a joke…  

But the question is a fair one, because we are not a “direct service” organization that can simply show you our office’s “underwater fathering” workshop. Instead, we enable direct service organizations to work with fathers. Therefore, it is always a bit harder for the public to visualize how we are strengthening fatherhood across the country.  

But thanks to a new book, our job just got a lot easier. It is called Choosing Fatherhood: America’s Second Chance, a photography collection (and much more) from renowned photographer Lewis Kostiner.  

In 2007, Kostiner began traveling around the country with NFI staff members to document the stories of real dads who had been through NFI’s programs at community-based organizations around the United States. We would choose a city, find out which community-based organizations in that city were using NFI resources, and then go meet with the dads at their homes, places of work, and with the service providers to capture the images and words that would do justice to their fatherhood journeys.    

When all was said and done, Kostiner had photographed more than 150 fathers from all walks of life in 17 states and 39 cities who had at least one thing in common – they were all working hard to be the best dads they could be.  

The visually stunning book tells their stories, and, as a result, NFI’s story. These are dads who were going through NFI’s 24/7 Dad® curriculum at their local social services agency. They are formerly incarcerated fathers learning how to be great dads through NFI’s InsideOut Dad® program. They are “regular guys” benefiting from community resources that NFI helped create.  

Several prominent figures contributed to the book to round out these compelling stories. The foreword is by journalist Juan Williams, who urges our nation and its leaders to take seriously the need to strengthen fatherhood for the sake of our children. The book also includes an essay by NFI board member Roland Warren, who provides practical steps that dads can take to help themselves and others be the kinds of dads our children deserve. David Travis, Shipra S. Parikh, and Derrick M. Bryan also lend their voices to the book.  

Choosing Fatherhood: America’s Second Chance should have come with a box of tissues, as it is hard to keep your eyes dry as you see these dads and hear their voices and their children’s voices. What those voices are telling us -- or, more accurately, screaming to us from the mountaintops -- is that every child needs a great dad.  

But it is one thing for us to tell you that. It is another to look into the eyes of a child and really see that. That is the gift that Choosing Fatherhood gives you.

Choosing Fatherhood: America’s Second Chance will make a great addition to your coffee table or, if you work in a community-based setting, your waiting room. It can be purchased here.

 

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