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The Father Factor:
Fatherhood Matters

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Great Commercial. Bad tagline.

I love the pro-fatherhood imagery in this commercial. Take a look:

Choosing Fatherhood: America’s Second Chance

At NFI, one of the most common questions we get is “So, what do you guys do?” This question often follows a long explanation of what we do. That was a joke…  

But the question is a fair one, because we are not a “direct service” organization that can simply show you our office’s “underwater fathering” workshop. Instead, we enable direct service organizations to work with fathers. Therefore, it is always a bit harder for the public to visualize how we are strengthening fatherhood across the country.  

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