In the hectic schedule of Father's Day, we're catching up to these great videos. Thanks to The Agency Post, we were reminded of some of the brands who got their portrayal of dad right.
I've worked at NFI for over two years now, one thing that still surprises me is the lame portrayal of dads in media and advertising. But, I'm not going to complain in this post, I promise. Keeping positive, these seven brands got fatherhood right this time.
Take note brands, you can be funny, witty, and/or serious, and still show involved, responsible, and committed dads. Thanks Jami Oetting at The Agency Post for reminding us of the positive dad-portrayal in advertising with her post Dads in Advertising: 10 Commercials that Challenge the 'Doofus Dad' Stereotype.
Fatherhood Leaders: use these videos to start a conversation about the portrayal of dads in media. Ask dads: which depiction do you more often see of dads in media: doofus dad or responsible dad?
Brand 1 > Dove Men+Care "Calling Dads"
Perhaps you've notice by now, we kind of like this new Dove Men+Care commercial.
Along with the commercial, Dove released new research of 1,000 fathers between the ages of 25 and 54 that found, “Three quarters of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media.”
Dove Men+Care went the extra mile and asked dads to post using #RealDadMoments on social media. Awesome, and tear-worthy. Go dads, and Dove!
Brand 2 > Extra “Origami”
The smallest gesture can make the biggest impact on a daughter.
Brand 3 > Subaru “Flat Tire”
Dads can’t teach you everything, but they can teach you that you can do anything.
Brand 4 > Cardstore “Dad Casting – World’s Toughest Job”
Casting for “dad” can be tough. But being a dad isn’t an act.
Brand 5 > Ad Council “Cheerleader”
Pride goes to a new level when you become a father.
Brand 6 > Cheerios “Gracie”
Explaining changes in your family in simple ways can sometimes lead to an even bigger family.
Brand 7 > Google Chrome “Dear Sophie”
Remember: Your dad is there from the beginning, witnessing every moment.
Which commercial is your favorite?