How to Get Fathers in the Door
3 min read
Date Published: 08/01/2013
Last Updated: 10/29/2021
National Fatherhood Initiative Blog / Latest Articles
3 min read
There's a popular phrase which states “build it and they will come.”
This saying is sometimes true but oftentimes not realistic—especially when it comes to developing and implementing fatherhood programs.
There are a great number of fatherhood programs with great staff, curriculum, facilities, and community support—but lack participants. Logic dictates that there is no actual program without participants to serve. Unfortunately, some fatherhood program practitioners are very skilled in the business of program operations but do not know the location of their target population or how to get them in the door.
This may surprise you:
It's not usually the fatherhood program itself that gets them in the door.
We've all heard the saying "Proper Planning Prevents Poor Performance." That's why successful fatherhood practitioners plan ahead by strategizing how they will draw fathers in, what other services they will offer that has a "hook", and lay out the demographics and location of their target population.
Begin by asking yourselves:
Regarding effective "hooks", NFI’s own research has found that most fathers enroll in a fatherhood program because it helps them address their immediate needs (e.g. job training and placement, access and visitation with their children, getting a GED, etc.) They often only realize the benefits of learning fatherhood skills after they’ve been enrolled in a program for awhile. So from a marketing and recruitment standpoint, it’s more important to stress how your program or organization can meet the fathers' immediate needs and then introduce them to the fatherhood program. Ultimately, make the fatherhood program an integral part of a larger set of programs or services fathers receive.
What's next?Here is a lits of some common male or father-friendly locations (as reported by successful 24/7 Dad™ program practitioners):
With this knowledge, wrap-around service offerings, and ideas for father-friendly locations that may be unique to your community, you will be more effective and efficient in strategically targeting your program marketing and recruitment efforts.
Now the business of serving fathers can begin! Start by getting them in the door.
Thinking of starting a fatherhood program? Download our free guide to learn how to start and be successful.
Date Published: 08/01/2013
Last Updated: 10/29/2021
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