The Father Factor

#DadsWay Twitter Party Tonight (6/20) at 8pm EST—Win an iPad Mini & Raise Money for NFI

Posted by Melissa Byers

Most Recent Fatherhood Posts

Jun 20, 2013

In a unique partnership with Tide + Downy, NFI announces the #DadsWay Twitter Party! 

#dadsway tide downy

Let's get together and discuss how “dad’s way” of doing things—being a more engaged parent, household purchases, household chores (including laundry)—have changed among modern dads. 

For every tweet using #DadsWay @Tide & @Downy will donate $1 to @TheFatherFactor .

Date: Thursday, June 20, 2013

Time: 8-9 PM EDT
Hashtag: #DadsWay
Lead: @DadaRocks



Each tweet with #DadsWay hashtag will enter you for a chance to win...

  • One (1) iPad mini
  • Two (2) Amazon $50 gift cards

RSVP by commenting with your Twitter URL ( over at An RSVP is not required to participate or to be entered to win.

Catch NFI's Vince DiCaro on Fox News Live being interviewed about the Twitter Party tonight:  

For over 60 years, Tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers’ diverse laundry needs, Tide offers its cleaning in a variety of products including Tide Total Care, Tide with Febreze Freshness, Tide Coldwater, Tide with a Touch of Downy, Tide with Bleach Alternative, Tide Stain Release, Tide High Efficiency and 2X Ultra Tide Liquid. For consumers’ on-the-go stain removal needs, Tide to Go helps remove fresh food and drink stains on the spot. Visit for helpful product information, practical tips on laundry care, special offers and promotions and more. You can become a fan on Facebook at

Can't see the video? Visit here.

This post is a part of the Tide + Downy #dadsway promotion.

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Topics: Tips & Tricks

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