The Father Factor

NFI and Life of Dad Team Up with Honda for #DadsDoingGood

Posted by Melissa Byers

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Aug 6, 2013
Video series will feature Dads getting help from the 2014 Honda Odyssey as they conduct child-centered community service projects across the greater Los Angeles area.   

National Fatherhood Initiative (NFI) and Life of Dad (LoD) have partnered with Honda on the “Dads Doing Good” campaign, which will feature groups of dads conducting child-centered community-service projects.   

DadsGoingGood500X500Throughout August, videos will be posted online highlighting various projects in which Dads utilize the 2014 Honda Odyssey in their efforts to assist and support community-based organizations serving children and families. 

The first video shows three dads using the Odyssey as a “mobile library.” They load up the Odyssey with hundreds of books and surprise preschool children in their school’s playground. After reading stories to the kids, hundreds of books were donated to the school.

Can't view the video? Click here.

Other videos will feature similar uplifting stories. The hashtag #DadsDoingGood will be used to engage in conversations online about the importance of father involvement and civic engagement.   

The overall purpose of the campaign is to show that when Dads become actively involved in their communities, great things can happen. Honda is providing the vehicles to make these jobs easier through feature-rich vehicles like the new Odyssey.   

“We are extremely grateful to the team at Honda, who has allowed us to utilize the 2014 Honda Odyssey, in the support of such a great cause – assisting families and kids,” said Life of Dad Founder and CEO, Tom Riles.  “We are just as happy to continue our partnership with NFI, a great organization and resource to Dads around the world.”  

“Given the serious father-absence crisis in our nation today, it is critical that we share stories celebrating the good that dads do in communities across the country,” said Vincent DiCaro, Vice President of Development and Communication at NFI. “Thanks to Honda, NFI and Life of Dad are able to do this in a ‘big way’ that highlights Honda’s commitment to helping families and communities live better lives.”  

Visit our Dads Doing Good page for more information and follow #DadsDoingGood on Twitter and Facebook for updates. 

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NFI and LoD partnered with Honda for this campaign. The Odysseys were returned to Honda after the videos—and all dads involved wept.

Topics: NFI News & Updates

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